Moccona launches a romantic tale of destiny in new brand campaign via TBWA\Sydney


Moccona, Australia’s beloved coffee brand, has sparked the thrill of romance and possibility with its new brand campaign, “Destiny” developed by TBWA\Sydney.


This new brand campaign blends timeless romance with a little bit of magic to enliven the feelings of falling in love.

Says Virginia Marsh, marketing director at JDE: “Moccona has consistently used emotional storytelling and a passion for quality to connect with Australians, and this campaign is no exception. Partnering with TBWA Sydney, we are proud to launch this new brand campaign to awaken the romantic within and continue to drive love for Moccona.”

Says Katrina Alvarez-Jarratt, executive creative director TBWA\Sydney: “We needed to find an interesting way for the Moccona jar to bring our lovers together, while keeping the product at the heart of the story. Having it roll through a charming European town to reunite them captures Moccona’s timeless romance and creates an enjoyable film that is true to the brand in every sense.”

The campaign will be rolled out nation-wide across television, digital platforms, social media, and outdoor.

Global Marketing Director: Hilary Pulver
Global Brand Director: Diogo Pinheiro
Marketing Director: Virginia Marsh
Marketing Manager: Aaron Wall
Brand Manager: Maeva Durand
Media Manager: Oliver Carthy
Creative Agency: TBWA\Sydney
Media Agency: Havas Media