Moccona Appoints Edge after Competitive Pitch

Jacobs Douwe Egberts (JDE) has awarded the Moccona business to Edge. The prestigious account, which had been with M&C Saatchi Sydney since 2007, covers integrated advertising for the famous coffee brand and its portfolio of products including Moccona’s iconic glass jar as well as Barista Reserve, capsules, and mixes.

Says Donna Mulholland, Marketing Director ANZ at JDE: “Against a very robust brief, the team at Edge showed in-depth understanding of the FMCG market, exceptional creative work and a passion for the Moccona brand. We’re looking forward to starting the next big campaign with them in the coming weeks.”

Adds Edge’s Executive Director of Account Management, Nicole Gardner: “We are thrilled to welcome the Moccona team and work with them to continue to drive the brand’s growth and expansion into new coffee occasions.”

JDE has a heritage dating back to the Netherlands in 1753. The Moccona brand launched in 1960 developing a reputation for world class quality and signature glass jar.

Moccona represents more new business for Edge following a series of recent account wins including Virgin Money and Intuit.