Moccona and Cadbury launch new campaign for Moccona & Cadbury Café Style Mochas via Edge

Australian premium instant coffee brand, Moccona, has teamed up with iconic chocolate brand Cadbury to launch a new integrated campaign, developed by Edge Sydney, celebrating the release of the new Moccona & Cadbury Café Style Mochas.

The ‘One for the Mochaholics’ creative, aims to build excitement amongst the nation’s mocha lovers and drive awareness for the new co-branded Mocha sachet range now available in Woolworths. With deliciously creamy credentials at the forefront, the campaign creative features two faces submerged in both brand’s iconic assets; Moccona’s coffee beans and Cadbury’s chocolate squares.

The integrated campaign has been brought to life through an outdoor first campaign from Havas Media, encouraging discovery and targeting commuters through transit formats across rail, bus and tram, as well as shoppers using retail formats in proximity to grocery and high dwell areas. A range of digital elements complement the outdoor campaign, with video and social showcasing the first of its kind collaboration for Moccona.

Digital and physical Shopper touchpoints from The Mix Agency makes the Café Style Mocha range unmissable, driving further awareness and encouraging trial for the sachets which boasts three flavours, Mocha, Caramel Mocha, and Hazelnut Mocha.

A campaign from one green bean amplified the new range across influencer and PR channels. Dessert extraordinaire and chef Morgan Hipworth, who has attracted 1 million followers on TikTok, has released recipes using the Moccona & Cadbury Café Style mochas to create indulgent treats. This is supported by the release of the ‘Mocha-rena’, a remix of the classic latin hit by DJ Paris Lawrence. A suite of TikTok talent have then created their own engaging dance-based content using the ‘Mocha-rena’ track that is sure to be memorable for Aussies.

Says Dominique Stichling, marketing manager at Moccona: “Knowing Australians’ inherent love of both coffee and chocolate, the partnership is truly a match made in heaven. We’re thrilled with the campaign to-date, with the instantly recognisable and indulgent creative ensuring our new range is front of mind for mocha lovers this winter.”

Says Sarah Calman, licensing manager ANZ and SEA, Mondelēz: “Moccona and Cadbury are iconic brands in Australia, with both igniting fond memories and nostalgia among Aussies. This playful campaign aims to capture the attention of shoppers and commuters alike, reminding them to take a moment for themselves.”

Moccona & Cadbury Café Style Mochas are available in Woolworths now with a recommended retail price of $5.00 for a pack of eight.

For more information visit www.moccona.com.au

CADBURY and THE COLOUR PURPLE are trademarks of Mondelēz International group used under licence.

Client: Moccona
Marketing Manager: Dominique Stichling
Brand Manager: Robert Taylor
Media Manager: Aaron Wall
Digital & Social Specialist: Olivia Clemesha

Creative Agency: Edge Agency Sydney
General Manager – Nicole Gardner
Group Account Director – Marianna Gale
Senior Account Manager – Donna Phan
Associate Planning Director – Yanni Kyriacos
Executive Creative Director – Simon Langley
Senior Art Director – James Gillespie
Senior Copywriter – David Arns
Photographer – Harry Roth
Senior Designer – Waiton Fong
Designer – Sophie Millican
Creative Services Manager – Rachel Townsend

CGI and Post – Limehouse

Media: Havas Media
Senior Strategist – Luisa Dali
Senior Account Director – Nikki McColl
Senior Investment Director – Thea Eikemo
Senior Account Manager – Ashlee Casalini
Account Assistant – Madeline Nicholas

Shopper: The Mix Agency

PR: one green bean