Unconventional is no longer limited to the cities, with Mobile Murals hitting suburban markets across Sydney.
MOJO Kombucha in combination with Carat, Medianest, Fuller Brand Communications and Streetfighter Media, were the first brand to be represented by the mesmerising and newest form of large-scale OOH, Mobile Murals.
Designed and purpose-built by Streetfighter Media, Mobile Murals encourage the audience to decelerate and watch as the hand-painted creative unfolds over several days. Artists use the in-built stage, which is also suited to sampling, demonstration, and audience participation.
The “Go with your gut – find your MOJO” campaign saw primary painting days at Manly Wharf and King St, Newtown. Afterwards, heading into suburban markets for 8 days, including the CBD, Ryde, Inner West, North Sydney and even up to Pittwater and Hornsby.
Says Ruth Harrison, co-founder of Streetfighter Media: “Unconventional is no longer limited to the cities. Mobile Murals bring art, curiosity and wonder to urban, suburban and regional markets. Connecting with with locals in unconventional ways is our core function and Mobile Murals is an apt addition to our offering.”
Says Vikki Friscic, managing director, Carat Adelaide: “We are continuously looking for innovative ways to connect brands with their customer, so we were excited to partner with Medianest in conjunction with Streetfighter to bring this MOJO Kombucha campaign to life.”
Says Tim Kennedy, managing director of Medianest: “We know it’s becoming more challenging to connect with consumers in such a diverse media landscape. Through this unique execution, the MOJO Kombucha brand came to life through live art and engaged consumers across the vast Sydney market. It was fantastic to collaborate with Streetfighter Media, Carat Adelaide and Fuller Brand Communications on this project.”