Mitsubishi Motors Australia unveils new ‘Nothing can frighten a Triton’ campaign via Richards Rose and directed by Justin McMillan


Mitsubishi Motors Australia has unveiled the latest chapter of its ‘Nothing can frighten a Triton’ campaign, this time showcasing the ute’s legendary Super Select II 4WD technology.


The humorous spot created by Richards Rose and directed by Justin McMillan from Clockwork Films, sees a grumpy old farmer begrudgingly accept a lift in new Mitsubishi Triton. Along an action-packed journey he gives directions back to his farmhouse and in doing so puts the Triton and its younger driver through their paces. Each time a new 4WD mode is selected the farmer’s mood improves, at least momentarily.

Says Karen Bradley, senior manager marketing from Mitsubishi Motors Australia: “Both Richards Rose and Clockwork Films rose to the challenge and have done a fantastic job to deliver an authentic yet distinctive commercial. It’s rare to have a USP these days so with our 4WD technology, we knew we had to be bold and captivating to engage ute buyers. We are confident that the humour in this ad will leave a smile on everyone’s dial!”

The campaign is live this week on national broadcast and social channels.

Client: Mitsubishi Motors Australia
Director – Marketing & Operations: Rob Nazarri
General Manager – Marketing & Product Strategy: Oliver Mann
Senior Manager Marketing Communications: Karen Bradley
Group Marketing Manager: Amy Hooper
Marketing Manager – Brand: Kate Sellar

Creative Agency: Richards Rose
Group Account Director: David Hallett
Founding Partner & Executive Creative Director: Adam Rose
Senior Art Director: Liam Hillier
Senior Copywriter: Dominic McCormack
TV Producer: Amber Quin
Senior Integrated Producer: Apple Stuart
Senior Finished Artist: Alistair Donald

Production Company: Clockwork Films
Director: Justin McMillan
Producer: Alan Robinson
DOP: Tim Tregoning
Editor: Mark Bennett
Post Production: White Chocolate
Sound Studio: Rumble
Music Supervision: Trailer Media

Casting: Stevie Ray