Mitsubishi Motors Australia unveils new ‘Nothing can frighten a Triton’ campaign via Richards Rose and directed by Justin McMillan
Mitsubishi Motors Australia has unveiled the latest chapter of its ‘Nothing can frighten a Triton’ campaign, this time showcasing the ute’s legendary Super Select II 4WD technology.
The humorous spot created by Richards Rose and directed by Justin McMillan from Clockwork Films, sees a grumpy old farmer begrudgingly accept a lift in new Mitsubishi Triton. Along an action-packed journey he gives directions back to his farmhouse and in doing so puts the Triton and its younger driver through their paces. Each time a new 4WD mode is selected the farmer’s mood improves, at least momentarily.
Says Karen Bradley, senior manager marketing from Mitsubishi Motors Australia: “Both Richards Rose and Clockwork Films rose to the challenge and have done a fantastic job to deliver an authentic yet distinctive commercial. It’s rare to have a USP these days so with our 4WD technology, we knew we had to be bold and captivating to engage ute buyers. We are confident that the humour in this ad will leave a smile on everyone’s dial!”
The campaign is live this week on national broadcast and social channels.
Client: Mitsubishi Motors Australia
Director – Marketing & Operations: Rob Nazarri
General Manager – Marketing & Product Strategy: Oliver Mann
Senior Manager Marketing Communications: Karen Bradley
Group Marketing Manager: Amy Hooper
Marketing Manager – Brand: Kate Sellar
Creative Agency: Richards Rose
Group Account Director: David Hallett
Founding Partner & Executive Creative Director: Adam Rose
Senior Art Director: Liam Hillier
Senior Copywriter: Dominic McCormack
TV Producer: Amber Quin
Senior Integrated Producer: Apple Stuart
Senior Finished Artist: Alistair Donald
Production Company: Clockwork Films
Director: Justin McMillan
Producer: Alan Robinson
DOP: Tim Tregoning
Editor: Mark Bennett
Post Production: White Chocolate
Sound Studio: Rumble
Music Supervision: Trailer Media
Casting: Stevie Ray
17 Comments
Thought he might point him into a Mitsubishi dealer. Nice ad still.
at its best
Definitely laughed at your name more than the spot.
Cracking spot! Clever way to experience the features & tie-in on the tag.
Great casting at the end. Though the driving stuff looks so safe, no stunts, speed or any ‘frightening’ situations at all.
Well done Richards Rose posse. Really nice idea, really nicely executed.
I was certain he was just going to end up back at the tractor and likes the car so much he just wanted to go for a spin!!
Still cool
Funny!
Can people in the comment section stop providing feedback that makes this ad demonstrably worse
I have A Triton and it has super select, you can use it in 4wd on hard surfaces.
Why is it that ads for utes are aimed at the latest common denominator of stupidity.
Steve, given the Triton is in fact in 4WD on a “hard” surface (commonly known as a bitumen road) at the beginning of the spot and that you’ve written “the latest common denominator of stupidity” I’m fairly confident that you’ve answered your own question pal. This one is aimed squarely at you.
Cheese.
Best add on television- superbly casted such clever shuttle humour
I have to smile every time I see this ad on tv, BUT I can’t understand the words. Does anyone know the lyrics?
I don’t get it ??? Where’s the punchline in this add, why is the dog and the wife cranky ….. I understand why the farmer is smiling but why oh why is the wife upset, this is not explained and this add misses the mark by a long shot. How do we still get such poor storytelling that we have to ask what it means?
You’re kidding right Steve ? Farmer starts grumpy, a ride in the car makes him happy (the dial that puts a smile on yours) and gets home to see why he’s grumpy (wife and dog are grumpy). Not too hard to follow. Need anyone to explain the hungry caterpillar to you ?
So funny, best ad ever. Can’t help laughing every time we see it and certainly notice whenever we notice a Triton Ute. Aussie humour at its best.