Mighty Nice KO’s fossil fuel heating in new campaign for Jung Von Matt Donau
Mighty Nice has landed a knockout punch with this new work for the Austrian Federal Ministry for Climate Protection and creative agency Jung Von Matt Donau.
Running on TV, online and in cinemas, the film highlights the benefits of homeowners upgrading their heating systems.
In one corner there is the spitting and spurting, the huffing and puffing O.D.B (Old Dirty Boiler). And in the other, representing the good will of the Austrian people, the middle aged and mild mannered Hilde. Both characters were created using CGI to replicate a claymation style. This style allows for a bit of fun, taking the edge off the boxing violence. It’s warm and recognisable, bringing humanity and comedy to the fight of the decade.
Says Darren Price, ECD, Mighty Nice: “We love this punchy argument for better heating. A nice idea for a mighty cause is something we were all too happy to put our skills in the ring for. And the team really delivered that much needed KO to coal, gas and oil. I love the end result and feel like we came out holding the belt high.”
Mighty Nice is a Nexus Studios company. Mighty Nice makes mighty films, amazing experiences and talked-about, award-winning campaigns for some of the world’s biggest agencies and brands.
Client: Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology
Agency: Jung von Matt Donau
Executive Creative Director: Michael Nagy
Creative Director Copy: Andreas Kadenbach
Creative Director Art: Kristina Miac
Senior Art Director: Simon Herret
Junior Art Director: Katharina Bleimuth
Senior Copywriter: Eva Zefferer
Senior Copywriter: Theresa Scherrer
Junior Copywriter: Tina Arakis
Senior Designer: Thomas Neulinger
Head of Strategy: Lukas Quittan
Junior Strategist: Linda Wurzinger
Retouch: Reinhard Krapfl
Senior Project Manager: Lisa Gaertner
Junior Project Manager: Winnie Tsao
Production: Nexus
Executive Producer: Anthony Austin
Head of Production: Rachel Moss
Animation: Mighty Nice
Director: Mighty Nice
Executive Creative Director: Darren Price
Executive Producer: Tina Braham
Producer: Chloe Marshall
Production Assistant: Kirsten Bassil
Head of Studio: Ben Seager
Story Lead: Gary Fouchy
Storyboards: Jarrod Prince, Alea Trinajstic
Design: Courtney Page, Bonnie Forsyth
Animation Lead: Duncan MacLaren
Layout/Animation: Rhys Davey, Jad El-Khoury
Rigging: Tessa Eden
Assets Lead: Mike Lomas
Model/Surface: Billy Harrison, Trent Rogan
Lighting: Billy Harrison, Trent Rogan
FX Lead: Ben Seager
Compositing Lead: Gary Fouchy
Compositing: Mike Lomas
Sound: Electric Sheep Music
Sound Engineer: Georgia Collins
Composer: Glenn Sarangapany
1 Comment
Nice work Mighty Nice