Microsoft’s technology empowers everyone on the planet, and the possibilities it creates are endless. The innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl captured in its latest campaign via McCann New York and m:united.
Follow the magical story of Lucy, a curious 6-year-old with a few questions on her mind…just a few. With the help of her mum’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season to some special friends. Microsoft technology empowers and connects everyone on the planet…well, almost everyone.
McCann New York and m:united worked on the ad with Hungry Man director Hank Pearlman.
The campaign will launch during the iconic Macy’s Thanksgiving Day Parade and run through December across TV, cinema, digital and social channels.