Black Sheep Advertising snares Michael Gagliardi from Fuller for co-creative director role

Adelaide agency Black Sheep Advertising has lured Michael Gagliardi from Fuller as its new co-creative director. Joining David Ormston, his appointment reinforces Black Sheep’s commitment to continuously deliver strong, effective creative to current and future clients.

Michael ‘Gags’ Gagliardi brings more than 15 years’ experience, working on iconic brands including Coopers, South Australian Tourism Commission, Yalumba, Kathmandu, Holden, and RAA. Most recently he wrote and creatively led the South Australian Department of Premier and Cabinet’s New State of Mind campaign and Trade Up campaign for CITB.

Says Tom Ootes (below left), director of client services at Black Sheep Advertising: “Bringing Gags into the team is symbolic of our plans for the evolution of the agency. We’re all about delivering effective work for our clients and creativity is a key determinant of this. When we heard Gags was available, we jumped at the opportunity to get him in.”

Adds Andrew Millar (below right), principal, Black Sheep Agency: “Our aim is to always have a greater share of Adelaide’s pool of creative talent and Gags gets us there.”

Gagliardi (centre) will oversee a hungry creative department and count SA Police, Peter Shearer, Krispy Kreme, Cedar Woods, End Food Waste Australia, Oakford Homes, Taboo Period Products and Halls Drinks as clients.

Says Gagliardi: “I’ve worked on a few projects with Black Sheep over the years, so getting the opportunity to now lead the team with David is exciting, to say the least. I can’t wait to get stuck in and show what Black Sheep is creatively capable of.”

Black Sheep recently launched their latest road safety campaign for Drug Driving, Reality hits hard when you drive on drugs, their fourth campaign for SA Police. It focuses on the consequences of driving on drugs and the paranoia experienced by drug drivers who think they are going to be caught by the police.