Method joins Snapchat as development partner to advance augmented reality adoption
Creative technology studio Method has been selected as one of Snapchat’s first agency development partners across Australasia.
As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across the platform.
The invite only partnership allows Method clients to create their own branded snaps – blending video, image, text, and other interactive elements into fun and trendy stories, filters and games that can reach millions of Snapchat users around the world.
Sam Ramlu, founder and managing director of Method says this partnership is an important move toward the future of the creative tech studio and part of the company’s continued commitment to innovation: “When Snap approached us earlier this year we knew this would be a great chance for our clients’ to increase audience engagement across Snapchat. What we’re able to ideate, create and distribute through Snap filters is limited only by the imagination of our clients, it will be great to see how both our clients across New Zealand and Australia get involved with this new opportunity.”
To herald in this partnership, Method and Universal Studios have teamed up to help with the launch of international choreographer and dancer Lance Savali’s newest single, The Floor is Lava.
Savali, who is most known for his international dance career and has shared the stage with the likes of Beyoncé and Jennifer Lopez, released the track on Friday December 3. The filter created by Method imitates Savali’s bright coloured hair and tattoos while also including lava flowing eyes animations to the beat of the EDM track.
Says Matt Kidd, general manager of artists, media and development at Universal Music New Zealand Limited: “Method understood the brief and aesthetic we were going for and delivered on the execution of the Lance Savali filter. Lance has such a big social audience and we always knew we needed a filter component for his first ever musical release, and we couldn’t be happier with the results.”