Menulog has unveiled a series of new social ads, via Connecting Plots, showcasing innovative modifications to its ‘70s era Cadillac Lowrider, turning it into the ultimate Macca’s delivery vehicle.
The ingenious mods are part of the brand’s ‘Macca’s Delivered Menulog Style’ campaign.
Modifications include ‘Frydraulics’, which uses the car’s hydraulic suspension to perfectly season fries, to ‘Hot Fudge FM’, which uses the car’s radio console to pour hot fudge sauce onto a McDonald’s sundae.
Says Fiona Bateman, head of brand, Menulog: “As we now have more McDonald’s restaurants on our platform than ever before, it was important to get the word out there, and do it in a way that is unique to Menulog.”
The roll-out of the Cadillac mods series is an extension of the original Menulog Lowrider campaign where a branded Menulog Cadillac took Macca’s to the streets of Sydney.
Adds Bateman: “McDonald’s is a key Menulog partner so it was great to be able to work together to combine their iconic menu items with Menulog’s unique brand tone.”
The mods series went live on Monday 26 April. The activity is part of a broader suite of assets running across Facebook, Instagram, TikTok and Snapchat, and will continue to roll out over the coming months.
Chief Marketing Officer: Simon Cheng
Head of Brand: Fiona Bateman
Head of Growth: Johan Micheelsen
Senior Marketing Manager: Rami Tamer
Social Media Manager: Perry Neilson
Agency: Connecting Plots
Managing Director: Tom Phillips
Creative Partner: Dave Jansen
Head of Social & Content: Lewis Steele
Account Director: Gemma Barr
Creatives: Julia Kenny & Joe Davies Griffith
DOP: Jarrad Shaw
Producer: Henry Richardson