Mentos Australia hires strawberry-headed hitmen in new campaign via Naked Communications
Stuart Alexander and Naked Communications have launched Mentos Strawberry in Australia with a new campaign featuring two strawberry-headed hitmen.
The campaign, which went to air on the weekend, features the strawberry hitmen busting down a door in true pop culture style and wielding a roll of Mentos Strawberry, ready to give the unsuspecting victim inside ‘the ultimate flavour hit’.
The campaign will be rounded out by out-of-home and digital activity.
Says Simon Veksner, head of ideas at Naked Communications: “We needed to create a campaign that was instantly recognisable and enticed purchase. We’re confident that evoking the cool of pop culture hitmen will resonate strongly with our audience and the playfulness of the strawberry heads will draw them to the brand.”
Says Paddy Bryans, head of marketing – confectionery and snacks at Stuart Alexander: “Mentos Strawberry has only been in the market as a limited edition product so the launch campaign needed to be fresh and ownable. The Strawberry hitmen are great characters which perfectly showcase the spontaneous, humorous and unconventional tone of the brand.”
Stuart Alexander
Head of Marketing: Paddy Bryans
Brand Manager: Chris Allan
Perfetti Van Melle
Country Manager: Bill Crowder
Agency: Naked Communications
Head of Ideas: Simon Veksner
Strategy Director: Adrian Mottershead
Account Manager: Rachel Strobridge
Agency Producer: Gabrielle Flanagan
Creative: Adrian McNamara
Creative: Kat Mercer
Creative: Paul Bootlis
Designer: Tim Batterham
TV Production – Curious Film
Director: Sam Kristofski
Producer: Stuart Giles
Media – Razor Media
Business Manager: Jamie Palmer,
Senior Media Planner: Katie de Belin
9 Comments
ohhh commeee onnnnn
look at the credits… so many people required for such a lame idea.
digital activity…where?
Awful, really really awful.
Missed it. No humor. Lame.
Maybe Naked should stick to writing PR releases.
Hi im a creative and I like to bitch.
more time writing scrips, less time writing your blog….lame
That’s got Tom Ward all over it. What a man. What a stubbly beard. Awesome.