Melrose FutureLab appoints iD Collective
Melrose FutureLab, one of Australia’s leading longevity supplement brands, has appointed iD Collective as its agency of choice to support the launch of a new NMN (Nicotinamide Mononucleotide) product line.
The partnership coincides with the national rollout of Australia’s first TGA-approved NMN offering, available through Chemist Warehouse and leading health food retailers.
The landmark launch brings a globally sought-after longevity ingredient into the Australian mainstream for the first time in a regulated, accessible and trusted format. Designed to support energy, cellular function and healthy ageing, Melrose FutureLab NMN offers a premium, science-backed solution for Australians focused on optimising healthspan, not just lifespan.
In support of this exciting launch, renowned Australian business leader and media personality Mark Bouris has been appointed Melrose FutureLab’s Longevity Ambassador. A strong advocate for preventative health and peak performance, Bouris joins the brand at a pivotal moment as it seeks to redefine healthy ageing in Australia.
“Longevity is fast becoming one of the most important conversations in wellness and Melrose FutureLab is leading it in a credible accessible way. We’re proud to support the brand at such a pivotal point and help bring this next generation of health innovation into the mainstream,” says Amanda Booth, Executive Director at iD Collective.
Through this partnership, iD Collective will support Melrose FutureLab across brand, communications, advertising, media buying and campaign strategy, helping drive awareness, education and cultural relevance around longevity science in Australia. The win reinforces iD Collective’s commitment to working with ambitious, science-led brands shaping the future of health and wellness.
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