Melbourne’s creative community learn how to find happiness in the ad industry at MADC Presents: Alex Wadelton event held last night
Last night, Melbourne’s advertising creative community gathered for MADC Presents: Alex Wadelton.
Wadelton, who initially confessed being uncomfortable talking to a crowd quickly warmed to the room and delivered an insightful and honest methodology on how he has found happiness in the ad industry and continues to create work he is both proud of and makes a difference.
His eleven pieces of advice – all well known brand lines – formed a connection to both his empathic approach to creativity, leading to some truly unique creative outcomes.
This includes never saying no, captured in his “Yes” philosophy which led to the HoMie fundraising featuring Tommy Little, to “Don’t be Evil” which formed the inspiration for his recent Lion King Ooshie #futurelandfill campaign.
Says Tony Prysten from MADC: “It was inspiring to see a room full of creative peers clapping and cheering every piece of work Alex shared. Alex’s work makes people feel great and motivates them to do amazing things for good causes.”
Rather than entirely leave an industry that was bringing him little joy, Wadelton has found his happy place as a freelance creative, giving him the freedom to work on projects he cares about, with people he chooses. This has allowed him the time to focus on the ideas that continue to “tap him on the shoulder” creating what he believes to be some of the best work he has done in his career.
In short, the audience learned the value of being happy and the importance of “doing work you believe in, even if that means doing it on the side, at night, after a 14 hour day.” Why? Because “you’re worth it”.
MADC Presents brings together Melbourne’s creative community to hear from peers in the industry. To stay up to date please join the MADC mailing list.