Melbourne streetwear label HoMie collaborates with Today the Brave in first Sydney pop-up

Streetwear label and social enterprise HoMie has launched its first Sydney pop-up – fronted by an exclusive, one-of-one drop, in partnership with independent creative agency Today the Brave.

Last weekend, HoMie arrived at Gallery Brave, launched last year, for its exclusive Surry Hills pop-up, bringing its full streetwear range, offering locals their first chance to shop and meet the team behind the cult Melbourne label.

Alongside its core collection, HoMie showcased its latest releases, AFL club knits and exclusive one-off pieces created in collaboration with Today the Brave.

Says Marcus Crook, Co-Founder and Creative Director at HoMie: “HoMie has grown through community, and we’re super excited to come to Sydney.  This pop-up is a chance to share the brand with a new city, connect with supporters, local creatives and community service partners. It’s been great to partner with Today the Brave for some limited pieces which will only be available over this weekend.”

Today, HoMie partner with local community support services to deliver a VIP Day experience for young people affected by homelessness or hardship. HoMie will close the pop-up to the public, inviting the young people in to shop for free, while enjoying haircuts and beauty services.

Says Jaimes Leggett, Managing Partner at Today the Brave: “We’re a creative agency. Creativity manifests itself in everything we do, not just advertising. When we launched Gallery Brave we wanted to create a space where artists, brands and communities could come together and make interesting things happen.

“HoMie has always stood for more than fashion. They’ve built a community around purpose, creativity and impact. To help bring that story to Sydney, and create something exclusive together along the way, is really exciting and the kind of collaboration Today the Brave was designed for.”

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