Melbourne Storm boys scrub up alright in Tradie’s latest TV campaign via The Incubator


NRL’s Xavier Coates, Jahrome Hughes, Ryan Papenhuyzen and Cameron Munster are set to storm Australian screens again in a new series of TVCs via The Incubator, celebrating Tradie’s continuing partnership with Melbourne Storm.


As part of Tradie’s core strategy, it’s important its brand ambassadors are always great sports, ready to have fun and not take themselves too seriously. The Storm boys tick all these boxes, making them perfect partners for Tradie’s body range. Ready for anything thrown at them, their boundless enthusiasm makes them a great match for the larrikin Tradie brand. Whether they’re on the field or in the tub, these guys are always bringing their A-game.

These latest ads see them being put through another round of true-blue Tradie trials, testing the limits of their camaraderie by squeezing together into a bathtub, and firing off some western-style straight-shooting with the body spray. The boys even took over the special effects, demonstrating the correct way to show off a glorious mullet.

Says Ben Goodfellow, founder and CEO, Tradie: “We were thrilled to have the Storm boys back for our latest ad campaign. These guys are true athletes and embody the tough, hardworking Aussie spirit of Tradie as well as the fun-loving nature of our brand.”

Says Kyran Docker, creative director at The Incubator: “It’s always a blast to work with Storm players. The guys have a great sense of humour and we had a lot of fun coming up with ideas that would really let them shine.”

Tradie Brand body wash and sprays are formulated with premium ingredients to ensure top performance in Australian conditions. The product range is available online at and through retailers across Australia.

The 15 second spots are airing on TV and social media from Sunday 14th May 2023.

Client – TRADIE
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde

Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriter – Sophie Hanlon & Sean Brisbane

Production Company – Truce Films
Director – Tim Potter
Executive Producer – Mike Ciccone
Producer – Fiona Dunn
DOP – Adam Howden
Editor / Grade – Ted Deacey
Sound – Windmill Audio
PR Agency – Always Human
Always Human CEO – Josh White
Media Agency – Loop Media