Melbourne marketing agency SBM launches new state-of-the art creative studios in Moorabbin

Leading full-service marketing agency SBM has today launched its brand-new studios in Melbourne, Victoria. The relocation and relaunch of SBM Melbourne reinforces the 50-year-old agency’s commitment to enhancing customer service and strengthening its foothold in the region.

The brand-new studios at 13-15 Cochranes Road, Moorabbin are now open, following an extensive base-build refurbishment and studio fit-out that started in December 2023. Situated within the vibrant Morris Moor precinct, the state-of-the-art facility spans 1,500 square metres and features cutting-edge amenities tailored to meet the diverse needs of businesses today.

Says Stephen Cuthbert, CEO of SBM: “We are thrilled to unveil our new studios and creative spaces, which represents a significant milestone in our company’s growth journey. This relocation underscores our steadfast dedication to providing innovative marketing solutions and unparalleled service to our clients across Australia through our hubs in Sydney, Brisbane and Melbourne.”

Designed to foster creativity and collaboration, the new space boasts the biggest studio spaces and cycloramas in Victoria filled with natural light and sky-high ceilings that won’t get in the way.

Says Marcus O’Connor, general manager Victoria, SBM: “We believe that our new Melbourne digs will not only elevate our operational capabilities but also provide an inspiring environment for our team and clients to thrive.

“Clients can expect access to specialised facilities, including unrivalled studios with food kitchens, collaborative workspaces, hair and makeup studios, a breakout lounge, and an expansive outdoor terrace for sunset shots. In addition to this, SBM will also feature a professional-grade sound studio for voiceovers and podcasting.

“With this expansion, we look forward to strengthening our partnerships, driving innovation, and delivering outstanding results for our clients. The sheer size and scale of the new space – with 1500 square metres of creative studios and six-meter-high ceilings – allow for limitless creativity.”

The site also offers onsite parking and loading docks. Its location within the Morris Moor precinct offers proximity to a dynamic community of tenants, including Click Collective, Info Media, and New Balance, as well as an array of bars, cafes, entertainment venues and function spaces.

Suppliers for the project include the design firm Made For, builder Murwil Constructions, and is also sourcing products for the fit-out from two of SBM’s biggest clients – furniture and workstations from Officeworks, SBM’s biggest client in Victoria, and appliances and AV from Harvey Norman.

SBM’s Melbourne studios represents a milestone in the agency’s ongoing commitment to providing exceptional solutions, tailored to meet the evolving needs of global and local businesses.

SBM ensures a holistic approach to meeting clients’ diverse communication needs across a range of integrated marketing communications services for brands. SBM support extends from brand strategy and creative strategy, implementation, digital marketing, and full-scale photography and video production, including pre-media and post-production, to PR and communications, comprising media relations, copywriting, and social media.

Headquartered in Silverwater NSW, SBM’s commitment to excellence extends across its global network of offices, including additional locations in Sydney (Darlinghurst), Brisbane, and Chennai, India.

To learn more about SBM, visit www.sbm.com.au