Melbourne creative agency Taboo launches edgy limited-edition parfum ‘Fragrant Disregard’

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Melbourne creative agency Taboo launches edgy limited-edition parfum ‘Fragrant Disregard’

Melbourne creative agency Taboo has partnered up with MetaScent to launch Fragrant Disregard, a unique, limited-edition premium fragrance with a twist.

 

It is non-binary and captures the ‘essence of Taboo’ in a bottle – fresh, challenging but comforting…it appreciates in value over time.

At the end of each year Taboo flex their creative muscles beyond traditional creative agency services, with a project or experience that gives the team the opportunity to showcase the vision and methodology of what makes Taboo unique. Previous projects include Absinthe, Taboo performing as a band at the Esplanade and creating and operating a floating bar. Each has been gifted to clients but this year the project has evolved into much more with the collaboration opening up the consumer market.

Fragrant Disregard is not for the faint hearted. The scent and packaging encourages consumers to be themselves and not let anyone mould them – not even themselves.

Melbourne creative agency Taboo launches edgy limited-edition parfum ‘Fragrant Disregard’

The two fragrances – RRP $150

MOOD 01: Sharp tongued, mysterious and dark.

First Impressions: Kaffir Lime, Yuzu, Tangerine
Core Beliefs: Ylang Ylang, Jasmine Sambac, Frankincense, Tonka Bean
Longterm Effects: Black Agarwood, Birth Tar, Smoke

MOOD 02: Ripe, dangerous and seductive.

First Impressions: Kaffir Lime, Yuzu, Tangerine
Core Beliefs: Rose, China, Anise, Jasmine Sambac
Longterm Effects: Cedarwood, Sandalwood, Oud, Pathouli

The limited stock will be available on the Taboo website at $150 each, just in time for last minute panic Christmas buying.

Melbourne creative agency Taboo launches edgy limited-edition parfum ‘Fragrant Disregard’

Says Reece Hobbins, director of brand development and innovation at Taboo: “Smell is the one sense we value the least, but it’s crucial for our sense of self. It is an intensely personal experience – we depend on it for our understanding of the world and one another. We wanted to explore our sense of smell and how it’s linked to our identity with the two Fragrant Disregard scents, while taking the Taboo approach to product development and design.

“Creating a Taboo product in collaboration with MetaScent means we needed to challenge what the norms are within the category. Removing gender, avoiding hyper-sexualization and being brutally honest about packaging and the language used to sell something you can only experience in person.”

Click here to visit MetaScent’s website.

Melbourne creative agency Taboo launches edgy limited-edition parfum ‘Fragrant Disregard’