Melbourne colour grading suite Pocket Post celebrates its first birthday + a successful year
CJ Dobson, owner of Melbourne colour grading suite Pocket Post is celebrating the shop’s first birthday after a successful year of work.
Dobson was previously a colourist at Digital Pictures and iloura before investing in her own venture at the end of November last year.
Pocket Post has had a great year grading spots such as Toyota ‘legendary moments with Steve Waugh’, Vic Tourism ‘Remote Control Tourist’, Ford ‘All-New Ford Kuga’, PTV ‘Frequency’ and ‘Fare’ while working with a variety of clients including Clemenger BBDO, Exit Films, JWT, The Pound, The Directors Group, The Pixel Kitchen, Jungleboys, Mosaic Creative, Cummins Ross and more.
Says Dobson: “The structure in which I run Pocket is very different to a conventional grading suite and I think it offers a great opportunity to the advertising industry. It’s the concept of specialists becoming owner/operators of their own studios. I think this is really exciting and adds something personal to the process as well as keeping costs down without compromising quality. A lot of consideration has gone in to the studio to ensure clients have an experience to be excited about. And so far, the response has been fantastic.”
4 Comments
Congratulations CJ – Keep it up and you’ll go far.
Nice One CJ!!
Nice one CJ.
With more smaller post oriented facilities popping up everywhere, one has to reflect on what the larger companies like Animal, Cutting Edge, Method Studios and to some degree Fin and Heckler have to offer on a creative front. Sure these companies have some very talented people working for them, but the smaller shops like Pocket may well foster a more creative environment.
People like CJ, Pixel Kitchen, etc, with the entrepreneurial skill to pull clients away from the big shops and in Cj’s case, into suburbs that are out of the way, shows that they have something more to offer clients other than Japanese.
Entrepreneurship of the these creative houses shows something that may well be lacking in the larger companies, Drive, as pointed out by Fairfax Busines and repeated here http://www.macrobusiness.com.au/2013/11/the-only-reason-to-become-an-entrepeneur/ Having the ambition to start up your own business shows real passion for an industry that a lot of the old guard may well have lost.
This may well seem a little harsh and does not stand for everyone working at the larger post facilities, but who would you rather work with, someone that turns up to work everyday for a salary or some one driven by their passion for their creativity that they are willing to go it alone??
Couldn’t agree more All the best.
Now its just a matter of convincing agency producers to respect the creative process again. Rather than worrying more about quick turn around in house with a often poor results.
Well done CJ.