Melbourne-based mediatech startup Hood Food Guide signs content deal with Virgin Australia

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Hood Food Guide.jpgMelbourne-based food mediatech startup Hood Food Guide has licensed all three of its original food series to Virgin Australia for its in-flight entertainment platforms. In celebration of all things food, Hood Food Guide’s original short-form series Treat Yo’Self and What’s Grub Got To Do With It along with the self-titled long-form series Hood Food Guide are airing in the skies to Virgin Australia guests. You can find all series under the Travel category via your personal device or seatback screen.

All shows were created locally by Hood Food Guide in conjunction with its branded content production company Neighbourhood Films and treads a new path for food media by working directly with top chefs and restaurateurs to discover the best eats in every Australian neighbourhood and showing them in video.

Says Tom Nijam, co-founder: “We’re excited to help more travellers feel like locals at their destinations. One of the first questions when passengers land is around finding the best eats from locals and experts so being able to solve that for Virgin passengers feels great and a nice reward for the hard work put in by our chefs, venues and our team. With our dining app launching in the coming weeks, this is perfect timing and hoping it’s just the beginning of a great relationship.”

Hood Food Guide’s production company Neighbourhood Films has had a strong run recently with the success of their branded content series Future Homes; an eight-part Australia-wide original web series they created in partnership with exploring the homes Australians will be living in tomorrow.

All of Hood Food Guide’s shows are currently available online (mobile, tablet, desktop) via however the site will soon be replaced by the mobile-first app. The series has received nominations for Best Online Video Series at the Australian Online Video Awards, Best Australian Non-Fiction Web Series and Best Editing of a Web Series at Melb Web Fest.

Hood Food Guide is a Melbourne-based mediatech startup with a vision to take dining out to the next level by connecting diners with top chefs and friends worldwide for restaurant recommendations and chef services.

What began as a self-funded web series spanning three shows and 16 episodes has evolved into a video-first content, payments and points app covering 1000s of venues, 40+ neighbourhoods and 100s of chefs in Melbourne alone. The app is set to launch in late 2018 with more original vertical content and features planned as they focus largely on partnerships.

Hood Food Guide: See Where Chefs and Friends Love To Eat.