Melbourne-based digital marketing agency Sonar Group launches to target bottom line growth
Alistair Ward, former Client Services Director at Isobar, and Scott Heron, former chief digital officer at Cummins & Partners, have joined forces to create Melbourne-based Sonar Group, a digitally-led agency for the modern-day marketer.
Sonar’s arrival promises to give a unique offering to the agency landscape; with a simple focus to help businesses improve the performance of their digital marketing to grow their bottom lines. “There are plenty of agencies who work to help clients meet their business objectives, but we are comfortable to put our skin in the game and offer to have our remuneration directly linked to our clients’ success,” said Ward.
With over 30 years of national and international digital marketing experience between them, Heron (above left) and Ward (above right) have successfully led teams across major brands including Ford, Jetstar, ANZ, Nokia, GSK, TM Lewin, CARE, and Australia Post. Their knowledge and experience working with external agency partners is the foundation of Sonar.
Work will be delivered via a network of specialty communications and technology providers, based both locally and globally, says Ward.
“Active collaboration is a core feature of Sonar and plays an important role in how we work,” explains Ward. “By minimising our overheads and leveraging specific expert services tailored to our clients’ needs, we ensure that we are delivering the ‘A team’ to every client, on every brief, rather than the team that’s available at that particular time.”
Sonar is working with clients in the retail, technology, and financial services sectors and is actively pursuing other engagements within government, healthcare, education and not-for-profit.
“These industry sectors can immediately benefit from an ROI-focused communications strategy and the design of experiences that truly meet their customer’s needs,” said Heron.
Sonar promises to cut across media-focused performance agencies, systems integrators and digital creative agencies to develop a holistic view of their client’s marketing initiatives and map them back to business objectives.
“Alistair and I are both super excited to bring our combined experience and innovative delivery approach to the Australian market and look forward to adding real value to our client’s businesses through Sonar. And unless it’s the Effies, you won’t see us at any award shows,” added Heron.
For more information visit the Sonar website or email the team at hello@sonargroup.com.au.
Alistair Ward: 0414 600 861
Scott Heron: 0427 540 014
12 Comments
Scotty! Onya mate!
You’re a real gentleman and a top bloke.. beam me up!
Nice one Ally mate! You’ll kick arse!
https://www.youtube.com/watch?v=ciS914MaDl8
CLassic scotty!
Ask anyone who’s ever worked with him or knows him; Al Ward is one of the best blokes you’ll meet in advertising today – super smart and hard working.
This thing could be great. Watch this space.
Scotty doesn’t get much more Scotty than this!
Nice one, guys. No doubt you’ll smash it out of the park.
There’s something in the Alistair!
Game. Changer.
The more scotty on here the better. Scotty is good.
I’m addicted to you Scotty!
Alignment
At the end of the day
Break through the clutter
Bring to the table
Calibrate expectations
Clear goal
Countless
Disruptive innovation
Diversity
Empowerment
Exit strategy
Functional training
Face time
Generation X
Globalization
Going forward (instead of “in the future”)
Grow
Headlights – to gain visibility into
Holistic Approach
Impact – instead of effect as a noun
Leverage – used as verb to mean magnify, multiply, augment, or increase.
Milestone
Moving forward
New normal
New Sincerity
On the runway
Organic growth
Outside the box
Paradigm
Paradigm shift
Proactive
Push the envelope
Reach out– as in “I’ll reach out to sales to get the latest figures”.
Relaying
Robust
Sea change (transformation)
Sisterhood
Spin-up
Strategic Communication (also known as “Stratcom”)
Streamline
Survival strategy
Sustainability
Synergy
Touch base
Unpack (as in “Let me unpack that statement.”)
Wellness
Wheelhouse (as in “That’s in my wheelhouse.”)
Win-win