Melbourne agency Spinach extends relationship with Jalna Dairy to deliver full-service offering

Following the appointment to handle creative duties in August 2018 for Jalna Dairy Foods, Spinach has expanded its remit to include media, digital and social for the brand.

The new arrangement will see the agency deliver its unique full-service offering to Jalna with the relationship being extended without a pitch.

Says Craig Flanders, CEO, Spinach: “We’re delighted to be working with a fantastic brand and a very experienced team that recognises the incremental benefits delivered via a true full-service relationship.”

Says Garry Mudford, general manager for Jalna Dairy Foods: “Spinach has worked closely with our marketing team for the last seven months. We’ve seen first-hand how the agency’s focus on long and short-term thinking comes to life through their Consentric Thinking model. We’re excited to continue down this path and reap the benefits of the agency’s strategic full-service approach.”

The media, digital and social elements of the business are currently transitioning to Spinach from Jalna’s incumbent agencies.