Megantic ramps up for eCommerce boom with two strategic hires

Megantic, a leading Organic Search (SEO) specialist agency in Australia dedicated solely to eCommerce has announced the appointment of Rick Pantas (left) to strategic partnerships manager and the promotion of Jeremy Hanger (right) to the newly created role of general manager.

Their appointments are set to scale Megantic’s presence in the region, supplying much-needed expertise in an environment where digital and SEO growth continues to surge.

Recent research indicates that Australians are turning to online shopping in ways unheard of until now, spending a record AU$62.3 billion online in 2021 with online accounting for nearly 20% (19.3%) of total retail spend. Whilst the pandemic certainly accelerated online shopping, growth has normalised with 8 out of 10 Australians shopping online at least once a month. In this new normal, SEO has the potential to be the most powerful and cost-effective way to drive traffic and increase revenue for businesses.

Hanger, formerly Megantic’s director of marketing, sales and partnerships, has played a key role in growing the company’s service and mid-market and enterprise offerings whilst establishing new projects and processes that have enhanced the performance of the team,  client experience and results.

In his new role, Hanger will be responsible for continuing to develop and deliver best-in-class eCommerce service and results for Megantic’s 180+ clients.

Says Hanger: “I’m both grateful and delighted to have an opportunity to help support what is a really unique offering in digital and, more specifically, eCommerce. The demand for online specialists with deep technical knowledge has fuelled not only our growth but our appetite to continue to deliver best-in-class products, service and results for our clients.

“Digital continues to evolve at a rapid pace, and we’re ensuring we have the most passionate and skilled teams. Together with the establishment of a continuous improvement team and a robust training development function, I’m confident that our team will continue to flourish and reach new heights.”

Formerly the SEO director at StudioHawk, Pantas will be instrumental in identifying and cultivating strategic partnerships with companies that will not only drive growth but also propel Megantic toward achieving its ambitious goals.

Says Pantas: “I’m thrilled to be joining the Megantic team as I have always admired and respected the company’s approach to SEO. In the current landscape, which is experiencing unprecedented levels of online shopping, there has never been a more exciting time to be a part of the eCommerce industry. As Megantic’s strategic partnerships manager, I look forward to aiding in Megantic’s continued success whilst partnering with companies that share our aspiration for providing the best level of service and performance possible. There are certainly big things ahead.”

Says Zan Ristov, co-founder and continuous improvement manager at Megantic: “After 10-plus years of focusing exclusively on SEO for eCommerce businesses with operations in Australia, Europe and North America, Megantic continues to grow and be recognised as a global leader in helping online retailers increase their revenue through organic search. We’re thrilled to continue our growth story with Jeremy’s promotion and Rick’s appointment during this exciting time. Their deep understanding of our business, customers and industry will be invaluable as our organisation soars to new heights.

“At Megantic, our commitment to continuous improvement is reflected in everything we do, including our focus on career development and learning. As co-founder and continuous improvement manager, I’m proud to say that we prioritise our team’s growth by providing them with the latest tools and technology, such as GA4 (Google Analytics 4), to deliver outstanding results for our clients. Our investment in personalised development plans based on career objectives as well as our financial support for higher education and courses underscores our dedication to empowering our employees to reach their full potential. At Megantic, we understand that our success is rooted in the ongoing growth and development of our team, and we are proud to make it a top priority.”

Megantic continues to offer the best technical SEO service, solutions and results to meet the needs of a broad range of eCommerce clients, including Repco, The Good Guys and Forty Winks. During this prosperous period of growth, Megantic, recently named Global Agency of the Year, has expanded into Canada, and instituted two mentorship programs with Deakin University and Mac.Robertson Girls’ High School.

Discover more about Megantic’s partnership with Deakin University to transform Victorian online retail businesses here.