This year the star of the McDonald’s Christmas advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert, developed by Leo Burnett London, aired on Sunday during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas.
In the film, we follow the animated journey of Ellie who is eager to play a game of ‘reindeers’ with her older sister Jenny. Uninterested in her younger sister, Jenny slams the door on her, and Ellie heads to the garden where she meets Archie the Reindeer. The two begin to play and form a close bond. When Ellie runs out of ‘Reindeer Treats’ to feed Archie, the whole family set off to McDonald’s to buy more. At the Drive-Thru, Ellie’s Dad orders ‘Reindeer Treats’, and the scene switches from animation to real life, where we discover that Archie is in fact Ellie’s dog dressed up in a tutu and reindeer antlers.
To help families get Reindeer Ready this Christmas and to celebrate the ad campaign, McDonald’s will again be giving out ‘Reindeer Treats’ for free this Christmas Eve.