McCann Melbourne snares JWT Melbourne’s Simon McCrudden for MP – strategy role

McCann Melbourne has appointed Simon McCrudden (third from left) to the role of managing partner – strategy.

McCrudden was previously head of planning at J. Walter Thompson, Melbourne.

Says Fran Clayton, chief strategy officer, McCann: “We are delighted to have Simon on board, he and I share the view that Truth Well Told is more important today than ever before.”

As managing partner – strategy, for McCann Melbourne, McCrudden will play a leadership role in the agency, as well as overseeing the strategic direction of key McCann Melbourne partners such as University of Melbourne, WorkSafe, L’Oreal Paris, Maybelline, Bakers Delight, Victoria Racing Club and Melbourne Airport Parking.

Having held strategic leadership roles in world class creative agencies including Wieden+Kennedy, BMF and most recently J. Walter Thompson, McCrudden will bolster McCann’s talented and growing creative team.

Says Georgie Pownall (far left), managing director, McCann Melbourne: “We’re really chuffed that Simon’s coming on board. He’s as excited as I am about the opportunities for our industry in this time of change. He’ll bring some fresh energy and will be an asset to us as we continue to shape a new vision for McCann Melbourne.”

Says McCrudden: “I can’t wait to get started at McCann. Everyone I met from Georgie, Woody and Pat in Melbourne, to Nic and Fran at a national level, have a huge hunger to do distinctive and interesting work that delivers transformative results for clients. McCann are doing this brilliantly around the world, and I’m excited to be able to join the team and help deliver this here in Melbourne too.”

(Pictured from L-R: Georgina Pownall, Pat Baron, Simon McCrudden, Andrew Woodhead)