McCann Australia’s Dumb Ways To Die most awarded campaign at 2013 Webby Awards with seven, GPY&R Melbourne takes home two awards


DWTDWebby.jpgMcCann’s viral sensation Dumb Ways to Die for Metro Trains was last night lauded as the most awarded campaign at the 17th annual Webby Awards announced in New York, winning seven awards in total.

Dumb Ways to Die won three Webby Awards, two awards in separate categories for Viral Video and Viral Marketing and one for Animation. It also won four People’s Voice Awards: for Viral Marketing; Animation; Viral Video; and Public Service & Activism.

Says John Mescall: “We’re really thrilled to win seven Webby Awards across four different categories. Just as pleasing was to win the People’s Voice Webby in all four categories, despite not having a single high-profile American celebrity tweet for us during the voting period.”

optimized_3000000000072231.jpgGeorge Patterson Y&R Melbourne also took home two Webbys for its Air Force Priority Roles eCRM campaign in the Email Marketing category and iits Air Force Paper Baron mobile game in the Best Visual Design category.

M&C Saatchi/Mark were awarded a People’s Choice Award for its Build With Chrome campaign in the Online Campaigns category.

The McCann Worldgroup network won the most awards of all global networks, with a total of 14 gongs. In addition to Australia’s haul, McCann Erickson New York won two awards for its interactive Nature Valley Trail View technology, McCann Colombia won one award for its Water Museum, and The Martin Agency walked away with two Webbys for its “Clouds Over Cuba” website for the JFK Presidential Museum and Library.