McCafé brews up a new brand platform for a great day ahead via DDB Group Aotearoa
McDonald’s and DDB Group Aotearoa have revealed the latest McCafé brand platform ‘Great Things Are Brewing’ – inspiring the importance of a great start to the day, with McCafé.
As a nation of coffee devotees, the latest campaign is a dedicated love letter to the day ahead. Reminding Kiwis that anything is possible, when you start your day off right.
Says Karla Fisher, lead business partner at DDB Aotearoa:“We wanted to develop a platform that our coffee lovin’ nation would relate to. For many of us, a day doesn’t get started until we down our first cup of coffee. With this work, we wanted to go a step further, by owning the morning coffee moment and linking it to a day of greatness.”
Luke Rive, director of marketing at McDonald’s says that McCafé is set to cement its position as the go-to for Kiwis who want to start their day off right: “This latest work serves as a great reminder for our inner optimist to start with a cup of McCafé coffee; harness the day’s potential and turn it into something great.”
This fully integrated campaign is running across all channels including TVNZ and radio partnerships, digital outdoor, social media, owned website and in-store.
Agency: DDB Group Aotearoa
Client: McDonald’s
Director of Marketing: Luke Rive
Head of Menu: Nikki Jeffcote
Senior Brand Manager: Nicky Moltschaniwskyj
Brand Manager: Angela Favis
2 Comments
Never been a huge fan of a manifesto spot but this captures the feeling of waking up and getting your ass to work perfectly. Top and tailing the corner store as the sun rises was a nice touch too. Colour me endeared.
It may not be the best thing these guys have done, but serious hats off for showing some restraint in this ad. Humanity. No restaurant. Showing toast cooked at home instead of a hashbrown. Bugger all product. A voiceover that isn’t so smug it would make Scomo cringe. No BS ‘Macca’s rituals’. The Australian team could take a leaf from this book.