M&C Saatchi Sydney, Saatchi Sydney + Colenso BBDO NZ shortlisted in Cannes Innovation Lions
The Cannes Lions Festival has kicked off with the release of the shortlist for this year’s Innovation Lions.
34 entries have made it through to the final round of judging, including 2 from Australia and 1 from New Zealand.
Now in its third year, the Innovation Lions has seen a growth in entries of almost 10% in 2015, up to 226 from 206 in 2014. Remarkably, within a relatively compact pool of submissions, a total of 41 countries are represented, with Tunisia, Ecuador and Argentina shortlisted for the first time in 2015.
M&C Saatchi Sydney’s multi-awarded Optus “Clever Buoy”; Saatchi & Saatchi Sydney’s “Penny the Pirate” for Luxottica, and Colenso BBDO Auckland’s Volkswagen “Reduce Speed Dial” were all successful.
A further nine of the 34 Innovation shortlisted entries are from Asia: Dentsu Japan has 2 shortlists in Innovation. Hakuhodo Kettle Tokyo (Eye Play the Piano), Ogilvy & Mather Hong Kong (The Face of Litter), DDB Shanghai (Clean Air in a Box), DDB Vietnam (Kinetic Energy Shoe), Grey Group Singapore (Life Saving Dot), Cheil Beijing (Rebirth after Reading) and the Baidu Online Network Beijing all have single finalists.
The section had been expanded this year to include categories for standalone and branded technological solutions, adtech platforms and models. As a result, a broad range of initiatives were submitted to the competition, however a strong trend towards solutions for global issues has been observed by judges. This energised altruism is something which Nick Law, Jury President and Global CCO of R/GA, attributes to the growing role of creativity as an agent of change.
“A creative culture with the courage to imagine a better future will reshape an industry and the world. These Lions are a measure our industry’s appetite for innovation, and our collective ambition to effect change, not just react to it,” said Law (pictured right).
Representatives of the successful entrant companies are now making preparations to attend Cannes Lions where they will present live in front of an audience of delegates and judges, providing the latter with an opportunity to interrogate the makers about their work. There follows further discussion by the 10-person jury and voting for metal.
This year, in addition to the judged presentations, shortlisted entrants will present again as part of the first Lions Innovation. Both the Innovation Lions and the new Creative Data Lions now form part of the Festival, and winners will be announced at the concluding Awards Ceremony on Friday, 26 June.
Lions Festivals CEO Philip Thomas said, “The growth of the Innovation Lions is testament to the now instrumental role of innovation in the industry, something which we’re excited to explore further through the festival.”
DOWNLOAD THE SHORTLIST: Cannes Innovation Shortlist.xls
5 Comments
When is M&C Clever Buoy coming to Australia beaches?
Oh….. that’s right, it doesn’t exist. It’s a Disney idea.
Don’t be a hater -there is one of them.
@Johnny Po sorry buddy but innovation takes time, that’s why it’s separate from your little ad campaigns you’re working on, and why it has a separate category. So maybe save your comments for a couple of years and and get back to writing ads
Can someone explain to me why Clever Bouy being nominateed for innovation is not the same as a story board being nominated for film.
We’ve got this great idea and IF we did it it would like like this – but we cant do it becuase it doesnt work
Hey Hi, because unlike your storyboard, Clever Buoy has actually been produced and it works. The big trick now is to make it commercially viable for scalable distribution to carry on your rather erroneous analogy, which apparently they’re a long way to getting done.