M&C Saatchi Sydney promotes David Govier and Rosita Rawnsley-Mason to creative directors

M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint creative directors. Together, the pair will lead the coveted and award-winning Tourism Australia business. The dual promotions signal the agency’s ongoing commitment to hiring and nurturing world-class talent to support its bench of iconic clients.

Says Avish Gordhan, executive creative director, M&C Saatchi: “Dave and Rosita are absolute quality. They are genuinely good humans and formidable creatives with the talent, flair and care for the work that is essential to drive our creative output even further. They’ve made consistently great work over their careers and they’re in the best position to continue that here on a key client. I’m super excited.”

Rawnsley-Mason joined M&C Saatchi Sydney as senior art director in October 2019, bringing with her experience working on campaigns for some of the world’s most iconic brands including CommBank, Aldi, AEC, Adidas, Toyota, Daihatsu, TVNZ, MTV, Greenpeace, Sydney Film Festival, Crown Lager, and Cascade. Having started her career at Ogilvy Auckland, she went on to work at Saatchi & Saatchi NZ, moving overseas in 2007 to join 180 Amsterdam. The following year, a move to Sydney saw her freelance at a number of agencies, before settling at BMF in 2016 as Senior Art Director.

Over the years Rawnsley-Mason has been recognised internationally for various campaigns, including launching Aldi’s new brand positioning ‘Good Different’; Aldi’s ‘Meet the Tinkletons’ Christmas Campaign and of course ‘Matesong’ for TA.

Says Rawnsley-Mason: “I’m looking forward to taking on this role alongside Dave on such an important piece of business. It has been a very challenging time for the tourism industry and I’m excited about the job creativity will play in getting people travelling again.”

Joining her in the promotion is Govier, who joined M&C Saatchi in January 2019 having spent many years at leading agencies including Clemenger BBDO, Colenso BBDO and Saatchi in New Zealand, and Saatchi’s and RKCR/Y&R in London. Throughout his career, he has worked on internationally recognised campaigns that have influenced popular culture such as one of New Zealand’s most quoted ads (“Undies” for Trumpet Ice Cream); Guinness’ first global campaign for its 250th birthday, including the now legendary Arthur’s Day; and making headlines in Argentinian newspapers courtesy of a Maradonna lookee-likee.

Says Govier: “I’m excited by the opportunity to tell the world how great Australia is. There’s never been a more interesting time to work on tourism, and I look forward to partnering with Rosita and the team at Tourism Australia.”

Govier will bring extensive and diverse experience to the role, having created award winning work for global brands from cars (Mini, Toyota, Range Rover, Mercedes), booze (Carlsberg, Guinness, Bundaberg), to telcos (T-Mobile, Vodafone, Telecom NZ) and everything in between (Samsung, Libra, Snickers, McDonalds, NZ Army, BBC, M&S).