M&C Saatchi Sydney promotes CD Sharon Edmondston to group creative director role

M&C Saatchi has announced the promotion of Sharon Edmondston from the role of creative director to group creative director Sydney.

Edmondston joined M&C Saatchi Sydney in 2015 as creative director and is one of the most talented and passionate creative leaders in the business, currently steering multiple accounts within the group including Optus, Steggles, the Great Barrier Reef Legacy and RSPCA.

An unwavering advocate for diversity and equality, Edmondston is the co-chair of M&C’s Employee Led Women’s Network and over many years has worked both within the agency and the industry at large to move women forward in the advertising, communications, and creative sectors.

Before coming to M&C Saatchi, Edmondston spent five years at Leo Burnett Sydney. While there she held the position of creative director on the Samsung account which saw her collaborate on the Galaxy brand with the global team. She began her career as a graphic designer and retoucher for a photographers collective and her attention to detail in craft is one of her greatest passions.

Edmondston’s work across different media has been recognised at almost all international awards show and she has played a pivotal role in the progression of numerous world-class agencies, her peers, and the wider communications industry.

Says Cam Blackley, chief creative officer at M&C Saatchi AUNZ: “Shaz is an outstanding and much-loved leader who truly embodies all that a Group CD is. She has connected different parts of our business for the last few years, leaned into our employee lead networks, she identifies brilliant ideas and develops young talent. This promotion couldn’t go to a more deserving creative legend.”

She has helped M&C Saatchi win ‘Agency Of The Year’ titles and over her career, she has gained a wealth of experience in areas such as CRM, digital, social, experiential and innovation. Those skills have helped build major brands including Lexus, Samsung, Diageo, BWS, Woolworths and Optus.

Says Edmondston: “There is so much diverse talent across our group, and I’m thrilled to be given the opportunity to connect us all to fulfill our clients’ biggest ambitions. We’re at our best when we create positive change at a cultural level – and it takes a village to achieve that. Bring on 2023.”