M&C Saatchi Sport & Entertainment has appointed Krystyna Frassetto to the role of head of comms.
The position will see Frassetto manage communications for S&E’s suite of clients with solutions that span PR, influencer engagement, social and paid, as well as working closely with the wider M&C Saatchi Group to help brands leverage changing media habits and connect with ever-evolving consumer passions.
Says Jamie Gilbert-Smith, managing director, M&C Saatchi Sport & Entertainment: “Krystyna’s appointment represents a key moment in M&C Saatchi S&E’s evolution. As passion-based marketing continues to evolve, we need someone who can lead our offering across paid, owned, shared and earned channels.
“There are exciting developments in the pipeline and Krystyna will play a key role in driving this forward. Her unique skillset and experience make her the ideal person to lead this part of our business as we and our clients adjust to the new normal.”
Frassetto has held roles across PR, digital marketing, and social strategy at agencies including We Are Social, AKQA, Tongue and Weber Shandwick. Her client experience spans lifestyle categories and includes Samsung, Nespresso, The Walt Disney Company, G.H. Mumm, Alfa Romeo and Chobani.
Says Frassetto: “I’m really proud to be joining the S&E team at such a pivotal time. Already, after just a few weeks, I’m loving the opportunity to bring my blend of expertise to the team and together, deliver highly creative, original ideas with storytelling baked in, upfront.”