M&C Saatchi Group appoints highly-awarded Richard Morgan as ECD for Greenhouse Collective
M&C Saatchi Group has announced the appointment of Richard Morgan as the executive creative director (ECD) for Greenhouse Collective, further solidifying the agency’s commitment to fostering creativity and innovation with the Woolworths Group.
In a strategic move to elevate its creative leadership, M&C Saatchi Group has brought aboard Morgan, a highly awarded ECD known for his exceptional contributions to both integrated brand campaigns and digital initiatives across a wide spectrum of businesses. Morgan will partner with Shelley Parsons, Woolworths Collective executive creative director, who joined the M&C Saatchi Group in 2021.
Says Cam Blackley, chief creative officer of M&C Saatchi Group: “Richard is a brilliant hire. He is an innate and articulate problem solver who can’t wait to get his teeth into Woolworths brand portfolio and ecosystem. His passion for creativity and his proven track record make him the ideal choice to lead Greenhouse Collective’s creative endeavours.”
Morgan’s career is defined by his ability to seamlessly transition between the mainstream and digital advertising realms. Working as a copywriter and ECD within distinguished agencies including AMV•BBDO, BMF, Publicis Mojo, 303MullenLowe, AnalogFolk and DDB, he has consistently delivered impactful and effective campaigns that resonate with audiences, including ‘Captain Risky’ for Budget Direct, ‘McDonald’s to Maccas’, XXXX Island and the gold APAC Effie winning Hyundai ‘4 Second Reviews’ campaign.
Says Morgan: “I’ve always loved working on brands that sit at the centre of culture – and frankly, none are bigger than Woolworths. There’s a real appetite here to level things up and I couldn’t be happier to get stuck in alongside the team to deliver on our creative, digital and business ambitions.”
14 Comments
Tough gig but if anyone can do something creative with this, it’s Rich M.
That is a brilliant hire. Agree with Pearls: If anyone can fill Mac’s shoes it’s this bloke.
Hurrah! Lucky us, going to be brill
Awesome news! Talented creative & lovely guy.
You will knock it out of the park Reggie.
N
Onya, Reggie!
Top guy. Taught me a lot. Great hire
Just remember it’s Woolworth’s – a huge mass market supermarket.
They know more about supermarket marketing than any of us do.
So don’t tell em how to do their job.
Do nice work – but don’t think ad-land nice, think consumer-land nice.
The sales results be the indicator of how good WW’s thinks your work is.
And don’t even try and do award winning work
In fact, Greenhouse policy should be to ban entering any WW’s work into awards.
That way you won’t be distracted from the task at hand.
Just do what’s right for WW’s, not the ad industry.
That’s your brief – JUST DO WHAT’S RIGHT FOR WOOLWORTHS.
Nothing else matters. Don’t try and turn WW’s into what it isn’t.
Every time someone has tried to do that, they’ve either lost the business,
or their job!
Head down – Bum up – 24/7. Then repeat 365 days of the year.
Trust me, that’s what Tom did and that’s what anyone in that position has to do.
If others try to convince you otherwise, it’s only because they’ve never done it and have
no idea what they’re talking about.
Do it well and you’ll be a hero.
Good luck.
This guy? Rich, just do what you do naturally.
Check out the big names who tried to make WW’s advertising something
it wasn’t over the last decade and failed, just gave up, or were fired.
Trust me Rob – The Tom McFarlane model is the one to follow.
Tom always did what was right for WW’s and managed to produce some
nice work in the process. WW’s is big business and needs a big business
CD to run it.
Congrats, Rich! D x
Congrats Rich. Brilliant brand to weave your magic on.
Listen to what Tom…err…a suggestion, said upthread. Good plan coming from someone who is no doubt speaking from experience.
Couldn’t have happened to a nicer human. Congrats Rich!