M&C Saatchi has appointed Aussie expat Paul Hankinson to the role of executive creative director for its specialist agency model Greenhouse in New Zealand.
Hankinson joins following several years consulting both for agencies and direct-to-clients in New Zealand and Australia.
Previously, he was creative director at .99 and head of copy at DDB Auckland. He has worked across a range of brands including Woolworths, McDonald’s, NZ Lotteries, Volkswagen, NZ Police, Westpac and ANZ.
As part of his remit, Hankinson will oversee the creative output for Greenhouse New Zealand which opened in January following supermarket chain Countdown’s appointment of M&C Saatchi as its creative agency.
Greenhouse is a dedicated bespoke model tailored around the specific needs of the Countdown business designed to work with all agency partners.
Since its inception, Greenhouse has launched three major integrated campaigns for Countdown: ‘Grower Fresh’, ‘One for All and All for One’ (for Onecard) and ‘Get Your Easter On’ which build on Countdown’s existing brand platform.
Says Hankinson: “There was a lot that attracted me to M&C and the Greenhouse model. Being 100 per cent dedicated to the one client means everybody’s on the same, single-minded mission. That makes for a spirit of collaboration, open conversations and a more straightforward way of working. I also love that the structure is dead flat and that everyone’s on the tools.”
Says Tom McFarlane, creative partner, M&C Saatchi: “Last time Paul worked with M&C Saatchi he led the creative relaunch of Woolworths Australia with a brilliant and much-awarded campaign. So when we established Greenhouse in New Zealand to work with Countdown, he was always going to be the person to do the job. I’m delighted to have him back in the fold.”