Maximum kicks off new ‘More Drink, More Do’ campaign via Clemenger BBDO Sydney
Maximus is kicking off 2021 with a campaign via Clemenger BBDO Sydney, to motivate Aussies to do what they need to do…so they can do more.
The campaign More Drink, More Do, which has launched across video and OOH, centres on the insanity modern life throws at Aussies each day – and the extra hydration they can get from drinking Maximus to work, play and everything in-between.
Frucor Suntory head of hydration, James Deysel says for many Aussies there’s always more to do: “Not only are Aussies spinning plates to keep up with everything; those plates are stacked sky high and there’s always more to do.
“Aussies aren’t happy to simply rest on their laurels or do a half job – they often need that extra hydration to push through and do more.”
The Maximus campaign was developed with the creative team at Clemenger BBDO. It centres on consumers and showcases how Maximus fits into their world.
Clemenger BBDO Sydney ECD Brendan Willenberg says More Drink, More Do, shot by Steve Greenaway and retouched by Dave Mercer, builds on the great work of Maximus’ previous campaign, Game On.
Says Willenberg: “Leaping off from the great work we did on Maximus Game On, this has been an awesome opportunity to create the new brand platform for Maximus. It’s been great to launch something that will guide their comms, NPD and partnerships for years to come.”
To encourage Aussies to get the extra hydration they need so they can do more, Maximus is also running a cash draw as part of their off-pack promo – More Drink, More Cash. To find out more go www.winwithmaximus.com.au
Client: Maximus, Frucor Suntory
Chief Consumer Officer: Cam Davidson
Head of Hydration: James Deysel
Senior Brand Manager: Kate Taylor
Brand Manager: Rebecca Hantzis
Agency: Clemenger BBDO Sydney
Photography: Steve Greenaway
Retouching: Dave Mercer
Media: OMD
8 Comments
why is it blurry?
Compared to the “Yeah Nah, Nah Yeah” stuff TKT did for them a few years back. https://www.youtube.com/watch?v=IQ4nXzNA3zI
why did they drop the funny Sweat Happens stuff for this? and as if this guy would ever drink it. should have put a tradie on a pair of trail bikes.
With Maximus, I can now whistle at more birds from the worksite at a much higher failure rate. Thanks Maximus!
Obviously this client is drinking the kool aid instead of the maximus if they think this kombucha dude is their audience.
You sound like the person who worked on the last campaign that failed with their audience.
And it’s CRAZY to think that a client might want to speak to more people than their current audience. Like, grow awareness with new buyers. Who would do that, right?
No, you sound like the defensive person who worked on this and is defending a dated execution of a lazy positioning that everyone in category has been using for years.
A sports drink that lets you do more. What next, a beer that refreshes?