Pembleton – a clubhouse for ideas: Ex Bullfrogs Matilda Hobba, Simon Bagnasco, Alex Speakman and Mac Wright launch new agency

Pembleton is founded by ex Bullfrog execs Matilda Hobba, Simon Bagnasco, Alex Speakman, and Mac Wright. The four partners bring together their strategic, creative and project management experience along with leadership roles at independent agencies like Taboo and multinational icons like Saatchi & Saatchi.

They have helped create some of the most effective and awarded work in the country for brands including Toyota, Arnotts, Kmart, TAC, Mecca, and the Royal Australian Mint.

Bagnasco, Speakman and Wright worked together for seven years at Saatchi & Saatchi, before joining Hobba for a stint at Bullfrog.

Pembleton aims to deliver the best creative and strategic work for all manner of brands and businesses. With an increasing number of clients rejecting retainer models, and more and more brands bringing capabilities in-house, Pembleton offers a flexible model – a clubhouse approach. One where brands and companies collaborate with exclusively senior talent, in an efficient, convivial environment.

Says Hobba: “We wanted to create a place where everything was stripped back; A team of four senior people, across three key disciplines, working hand-in-hand with those closest to the business problem, on a project basis. A place where brands and brand custodians receive the creative and strategic focus they need, from experienced talent they know can deliver. All without layers or fluff.”

Some of the industry accolades the partners have received over the years:

• Grand, APAC Gold, Gold Effies & other key markers of effectiveness.
• A host of international accolades and awards from D&AD, Cannes and One Show.
• Part of the team that helped create the most globally awarded idea of 2021 – Donation Dollar.

More at www.pembleton.com.au