Masterfoods builds on ‘Make Dinnertime Matter’ platform with new film via Clemenger Sydney


Screen Shot 2017-02-13 at 12.24.42 pm.jpgMars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO, Sydney, encouraging all Australian’s to Make Dinnertime Matter.

The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special.

Says Tim Hicks, marketing director, Mars Food, Australia: “We believe dinnertime should be a time to be enjoyed with your loved ones. At MasterFoods we’re proud to have a product range that enables everyone, regardless of cooking ability, time or budget, to Make Dinnertime Matter.”

The moving story shows how a simple dinnertime tradition can become something special that’s passed down through the generations, and acts as a reminder that nothing beats a home-cooked dinner with loved ones.

The film was directed by Finch’s Jae Morrison and features a cover version of Stevie Winwood’s ”Higher Love”, performed by his daughter.

Says Luke Hawkins and Ben Smith, CDs, Clemenger BBDO, Sydney: “We’ve lost count of how many times we’ve watched this film during production, yet every time we do, we’re inspired to get home for dinner. Hopefully the rest of Australia will feel the same.”

The campaign will run across Australia and New Zealand across TV and online channels throughout 2017, view it here.

Agency: Clemenger BBDO Sydney

Executive Creative Director: Paul Nagy

Creative Director: Luke Hawkins

Creative Director: Ben Smith

Creative: Carolina Pinheiro

Creative: Guilherme Machado

Head of Planning: Kit Lansdell

Group Account Director: Charlie Elliott

Senior Account Director: Emily Taylor

Account Director: George Robertson

Senior TV Producer: Jo Howlett

Senior Sound Engineer: Anthony Tiernan

Offline Editor: Tim Mauger

Online Editor: Quade Biddle

Production Company: Finch

Director: Jae Morrison

EP/Head of Projects: Karen Bryson

Producer: Claire Thompson

DOP: Tim Tregoning

Post Production: Finch

Post Producer: Hazel Gibson


Marketing Director, Mars Food Australia: Tim Hicks

Marketing Manager, Mars Food Australia: Dave Pearson

Senior Brand Manager, Mars Food Australia: Margaret Hooper