MasterCard Australia’s PayPass pulls a fast one in new TV commercial via McCann Sydney
This weekend MasterCard Australia will launch the latest instalment in a series of merchant partnership campaigns for their contactless payment technology, PayPass, via McCann Sydney.
The spot heroes MasterCard’s most recent partnership with Coles Supermarkets.
PayPass allows MasterCard cardholders to speed up their transactions by allowing purchases to be processed in a single tap of the card and is now available across all Coles Supermarkets nationwide.
The latest spot, shot by TropFest winning director Abe Forsyth (Jungleboys), features a quick-thinking bloke who demonstrates just one of the benefits of being able to pay for something in a hurry.
Creative Agency – McCann Sydney
ECD – Oliver Maisey
Associate Creative Director – Joe Hawkins
Copywriter – Joe Hawkins
Art Director – Damian Sloan
Account Director – Lisa FitzGerald
Agency Head of TV – Colin Tuohy
TV Production Company – Jungle Boys
Director – Abe Forsythe
Producer – Alex Hay
Media Agency – UM
Communications Director – Laura Arnott
Senior Account Manager – Caroline Tan
MasterCard Australia
Michelle Pilot – MasterCard VP, Head of Marketing (A’Asia)
Anthony Dumont – MasterCard VP, Brand Marketing
21 Comments
better than the hungry jacks one by a large way
At last a Coles ad I like.
Funny. Well done.
This is great.
That’s a good ad.
Spot on strategy, smart script, flawless direction of a great cast.
That’s how you do it.
That was actually funny. Well done
Nice one. Strong idea, really well shot, cast and directed. Great to see some non addy cast in a spot. There’s some subtle touches in it that work really well too. What gives on the blog = 7 likes? All the negative serial haters been sacked?
Sweet
Well done joe and team – the allblacks work, then this is a uge leap forward for mastercard. great thinking, very funny and beautifully scripted. go guys…
ah is it just me or doesn’t it seem like he’s attempting to shoplift?
If I had to quibble the direction isn’t as good as it could be, but apart from that this is alright eh.
@ 6:24 Because?
Doesn’t seem much wrong with this one to me. Simple, yet strong idea well told. Congrats.
Good to see every Jungle Boy made a comment above.
They all seem different too.
This isn’t great but its not crap.
But who cares.
Nice commercial for Mastercard, but not so great for Coles.
It’s a bog standard ad, nothing bad about it, nothing particularly exciting either. Can’t believe all the ‘this is great’ comments for something we’ll never want to watch more than once…
nice work Abe
Hey Mate. Its a TVC. I can hardly handle watching Lord of the rings twice, let alone a TV commercial with 0.000001 % of the budget . For what it is and up against other ads in its budget – its a bloody revolation. At least prices aren’t ‘Down – Down’…
Nice VO Abe….
They should let you act in the next one.
No joke you actually have the talent to pull it off.
Go for it!
Sharp on the benefit, good performance from chocko-boy, well done. PS: Please make a follow-up where chocko-boy rounds a corner and “accidentally” tramples Status Quo to death. Thanks.
I love this ad. I used to work with Joe Hawkins. Ha Ha!