Massey Ferguson appoints Balance Melbourne as new digital and creative agency partner

Independent agency Balance has been appointed to the Massey Ferguson business, responsible for creative and digital, following a competitive pitch.

Says Haydn Reeves, senior manager, marketing, Massey Ferguson Australia, New Zealand & Far East: “In line with our `Born To Farm’ Massey Ferguson brand strategy, we are looking to significantly increase our digital marketing capability and Balance were able to demonstrate a real strength in this area. When we combine this with their strategic and creative ability, as well as their tangible passion for farming, we expect this new relationship to deliver exceptional results for our Farmers and Dealers.”

Balance will cover all brand creative, SEM, display advertising, social media, eDM Marketing and content generation.

Says Trent O’Sullivan, managing partner, Balance: “We have a connection to farming from not only our rural business background, but also our personal farming backgrounds and it’s a great privilege to work on this iconic brand. We jumped at the opportunity when we got the call and we’re looking forward to a long and enjoyable relationship with Massey Ferguson.”

This appointment comes after a spate of other recent account wins for the agency including Queenscliff’s Searoad Ferries, homewares retailer Minimax and ASX listed, non-bank lender Solvar (Money3 Group).

(Pictured above L-R: Trent O’Sullivan, managing partner, Balance and David Gullotti, creative partner, Balance)