Marketplace lender SocietyOne launches first national TV ad via DDB Sydney highlighting banks’ large profit margins on personal loans
SocietyOne, Australia’s leading and award-winning marketplace lender, has launched its first national TV advertising campaign that highlights the gulf between the low savings rates that the major banks offer and the much higher interest rates they charge on personal loans to borrowers.
The commercial, via newly appointed agency DDB Sydney, is airing on Channel 7 across the two-week period of the network’s Rio Olympics coverage. The spot underlines that consumers do have the choice of a better deal and don’t have to accept the traditional “one-size fits all” approach to finance.
“This was an extremely tight schedule but having come on board as SocietyOne’s new agency just a few weeks ago and when offered the opportunity to air the company’s first ever national TV campaign at the start of Seven’s Rio Games coverage we were certainly up for the challenge,” said Leif Stromnes, Head of Growth and Innovation, DDB Group Australia.
Silvia Arrigoni, SocietyOne’s Head of Brand and Marketing, said: “We’re ecstatic with final result. It typifies everything what we are about: we’re a disruptive force that makes the customers looking for personal finance ask ‘really?’ when it comes to the profits the big banks are making on personal loans.
“The ad shows exactly what we want to achieve, and that’s to show the everyday Australian that alternative financing options are out there which also offer a better deal.”
Client: Society One
Agency: DDB Australia
Production Company: The Otto Empire
Executive Producer: Jo de Fina
Director: Prad Sen
Producer: Sophie Woods
DoP: Liam Gilmour
Grade: Dan Stonehouse at Crayon
Offline and Online: Marty Gilchrist at Puffin Post
Casting: Fiona Dann
Music: Level 2 Music, Karl Richter
7 Comments
Dont DDB run Westpac?
That will make for an awkward WIP this this week…
Westpac owns SocietyOne
Why PR this?
What was the production comapny for? Next time go on gumtree and put an ad out for someone that’s just picked up a 5D.
Mediocre at best.
They get what they deserve. Knew an agency that did some work for them and never got paid in full. Maybe they were waiting to match them with someone who could.
You ads are stupid