Marianne O’Brien, managing partner – creative at CHEP Network represented Australia on the Cannes Radio & Audio Lions. O’Brien, along with most of the other Australian and NZ jurors writes exclusively for CB.
The Grand Prix went to Vice, Unfiltered History Tour.
They hacked the audio tour of the British Museum, told the story of stolen artifacts and delivered it in the passionate voice of the rightful owners. It was all very VICE. A great example of innovative audio, delivered through an AR filter, super relevant to the brand.
On the more traditional side, Gold went to Jab-Jab by Savanna Beer in South Africa.
Let me quote my South African juror, Tseliso Rangaka on this one:
“While Jab-Jab is a simple radio spot to the ear, the writing is anything but simplistic. In true Savanna style, the ad draws on local nuance and insight to deliver a playfully lyrical plea for South Africans to get their second vaccine jab. Well scripted. Well executed.”
And if you want to see some more fun stuff, check out Pringlesonic for an 8-bit signal that made jurors rip off their headphones. Or Los Santos +30C, an entire branded radio station within Grand Theft Auto cleverly educating on climate change for GreenPeace.
Well, that’s me done, time to get some sun. Au revoir.