MADE THIS appoints ex-Media.Monks’ Marie-Celine Merret as head of creative technology

Building on the successful launch late last year MADE THIS has further invested in its creative technology capability with the appointment of Marie-Celine Merret “MC” (above right) as head of creative technology capability, overlooking all things experiential, immersive storytelling, gaming, AR and VR, XR, AI and content automation.

Clemenger Group launched specialist production company MADE THIS with the focus on craft and innovation with the belief that with the explosion of connected technology the business of content creation requires smarter production of omnichannel content at scale. The mission of the company is to truly push the boundaries of creativity, craft, and technology to produce bold experiences for the Clemenger Group clients.

Merret comes with an incredible track record in this space. She established Media.Monks in Australia and New Zealand together with MADE THIS managing director Vinne Schifferstein (above left).

Before that Merret was with Media.Monks  in New York where she developed the immersive and emerging technology practice and led the production of award-winning work including a 3 stories tall interactive immersive kinetic sculpture installation in Grand Central Terminal in NYC. She also led ground-breaking work during her time at Fake Love, a New York Times experiential design agency such as taking over Hollywood Boulevard for a real-time sun-powered art sculpture and the very first immersive music concert for young deaf adults for 7Up. When Merret first moved to Sydney she did a stint at VANDAL helping the team develop their digital placemaking practice.

Says Schifferstein: “I’m extremely happy that MC is joining us at MADE THIS. She’s one of the most forward-thinking can-do people in the industry that truly combines artistry with innovation. She’s critical in our journey to help clients change the way their creative work is being made.”

Says Iain Todd, general manager – operations, MADE THIS: “The production landscape is evolving faster than ever. Brands are demanding a relevant capability that can make work in new and exciting ways. And MC’s appointment gives us exactly that.”

Says Merret: “I’m super excited to join MADE THIS to deliver on their mission and shape the next chapter in bringing more innovation driven solutions to our clients in both the work itself but also the production tactics. My background and passion are focused around creating work that evokes feelings and immerses people in unusual and astounding experiences all by blending sharp creativity and emerging technology, so this partnership is a perfect alignment!”

MADE THIS is the specialised production company where artistry meets innovation. Clemenger Group launched the new capability late last year to help clients innovate to stay ahead of the curve and build connections with empathy between their brands and their audiences.