Mad Mex pulls off spoof with ‘The Dictator’ lookalike stunt in Sydney via Magnum PR
Leading Mexican food outlet, Mad Mex jumped on the Sacha Baron Cohen PR juggernaut today by staging an imposter stunt in their Crown Street (241-247) restaurant in Darlinghurst.
A hired actor took on the guise of Sacha’s newest alter ego, Admiral General Aladeen, who features in his latest movie ‘The Dictator’.
The lookalike rocked up in a slick black BMW and created disruption on Crown Street when he entered the Mad Mex restaurant with patrons and media flocking to the superstar to get a glimpse of the action.
The stunt was devised and implemented by Magnum PR to promote Mad Mex’s month-long ‘Big Burrito’ campaign which kicked off this week.
The Big Burrito challenge will be rolled out across all stores in Australia with clever and witty POS, in-store promotion, social media activation and a hefty media relations campaign to promote the offer.
The Big Burrito campaign encourages Aussie food lovers to devour a 1kg burrito in celebration of the Mexican holiday, Cinco de Mayo on 5th May.
Check out madmex.com.au or their Facebook page.
4 Comments
Sometimes a press release is so misleading and so inaccurate that it should not just be replicated as is. Check out the news.com article. They got a crowd by pretending the real Sasha would be there. People there media and customers we’re apparantly disgusted.
Stunts like this put the double-o in PR
More geese than swans now live, more fools than wise. And it seems the gaggle work at Magnum.
I can’t believe you’d PR something like this on the blog.