Macca’s partners with The Kid LAROI for local Famous Orders Meal campaign via Wieden + Kennedy, with OMD, Mango + DDB Group Australia
Macca’s will soon drop its first ever local Famous Orders collaboration with award-winning Aussie rapper, singer and songwriter, the Kid LAROI, part of a campaign developed by Wieden + Kennedy, with OMD, Mango and DDB Group Australia.
The Kid LAROI meal is the first Australian Famous Order collaboration and follows last year’s global partnership with pop icon, BTS.
Available from Thursday, 26 May, the Kid LAROI’s ultimate Macca’s meal includes our iconic Cheeseburger with no pickles, Medium Fries, Medium Frozen Coke and six-piece Chicken McNuggets with Barbecue sauce.
From humble beginnings in Sydney to becoming a global music sensation, the Kid LAROI has topped music charts with hit songs Stay, in collaboration with Justin Bieber and Without You, featuring Miley Cyrus.
A proud Kamilaroi man, the Kid LAROI is passionate about showcasing Australian music and culture to the world.
Says The Kid LAROI: “I’m a huge Macca’s fan and have great memories of visiting my local Macca’s in Waterloo, Sydney for a Frozen Coke on a hot Aussie day.
“My all-time favourite Macca’s order is a Frozen Coke, Chicken McNuggets and Cheeseburger, but I’m definitely not about the pickle!
“I can’t wait to share my meal with the rest of the country and for the first time, give Aussies their very own local Famous Order.”
The Kid LAROI will return to Australia this week for a sold-out tour and his latest track Thousand Miles is set to feature front and centre in McDonald’s the Kid Laroi meal campaign.
Says Liz Whitbread, senior brand manager, McDonald’s: “What unites all our customers is everyone has a go-to Macca’s order, no matter who you are or how famous you’ve become.
“The Kid LAROI is a true Macca’s fan and global music sensation, with an extremely loyal following here in Australia.
“We are excited to bring the Kid LAROI’s order to life and give customers a way to connect with one of the most popular names in music right now.”
The meal will be available in all restaurants nationwide, via the MyMacca’s app and McDelivery from Thursday, 26 May, for a limited time only.
To celebrate the launch of the meal, Macca’s fans will be able to enjoy a free Oreo McFlurry when they spend $15 or more via Uber Eats from Thursday, 26 May, for one week only.
Marketing Director – Tim Kenward
Senior Brand Manager – Liz Whitbread
Group Business Director – Angela McCann
Senior Account Director – Ashleigh Vallance
Account Manager – Chloe Loukes
Account Manager – Sarah Meenan
Account Executive – Marina Kovacevic
Head of Social – Alex Watts
Social Strategy Director – AB Maclean
Account Manager – Zoe Albert
Senior Community Manager – Mark Priest
Community Manager – Kayte McWhirter
Community Manager – Jayden Nasso
OMD (Media & Partnerships)
Sophie Walsh – Head of OMD Create
Hattie Dinger – Director – Entertainment Partnerships
Melanie Pritchard – Account Director
Alex Hopkins – Account Executive
Zoe May – Strategy Director
Weiden +Kennedy (Creative & Production)
Neal Arthur – Chief Operating Officer
Karl Lieberman – Executive Creative Director
Neal Arthur – Managing Director
Marques Gatrell/Brandon Henderson – Group Creative Director
Macaihah Broussard – Art Director
Nate Richards – Copywriter
Nick Setounski – Head of Integrated Production
Carlin Wilson-Webb / Andy Daulton /Kristen Johnson – Executive Producers
Jane Lee – Producer
Connor Dean – Associate Producer
Chris Whalley – Creative Service Director
Sophie Turk – Print Producer
Joe Owens – Designer
Kaylah Burton – Social Strategy Director
Brian d’Entremont – Account Director
Alex Scaros – Account Director
Madigan Forbes – Account Executive
Sonali Shukla – Account Supervisor
Tass Tsitsopoulos – Group Strategy Director
Andrew Raine – Senior Strategist
Alysha Kishan – Strategist
Caleb Smith – Group Comms Director
Jazo Moises – Comms Planning Supervisor
Alaina Toatley – Comms Planner
Russell Pinke – Data Strategy Director
Julie Petruzzo – Head of Business Affairs
Sean McGee – Sr. Business Affairs Manager
Anna Beth Nagel – Executive. Business Affairs Manager
Joanna Groom – Project Manager
Sonia Bisono / Tina Wyatt – Traffic
Pretty Bird (Production):
Jason Noctio – Director
Ali Brown – President/ Executive Producer
Tracy Hauser – Director of Production
Megan Porche – Line Producer