Macca’s goes big on Australia Day with magnificent tribute to Aussie farmers
Macca’s kicked off this year’s Australia Day celebration in the biggest way it can, showing the love to local legends who produce ingredients for one of its classics, with the launch of the Down Under Big Big Mac via Eleven.
From the Big Banana, to the Big Prawn and Merino, the Down Under Big Big Mac has been added to Australia’s famous list of ‘big things’ that honour local produce, as a thanks to the Aussie farmers that make the iconic Big Mac so great.
The towering tribute, over 8 metres tall, was officially unveiled in the agricultural hub of Tamworth, NSW by Tamworth Region Mayor, Col Murray, this Australia Day (26 January 2017).
Says Jo Feeney, director of marketing at Macca’s: “With locally sourced beef, lettuce, pickles and wheat, it’s our homegrown ingredients that help make the Big Mac an Aussie favourite. We think the Down Under Big Big Mac is a fitting way to say thanks to our Aussie farmers and suppliers in Australia.”
Says Col Murray, Tamworth region mayor: “We’re incredibly excited to welcome the Down Under Big Big Mac to Tamworth. Agriculture is at the heart of our community with farmers taking great pride in supplying the tastiest and best produce. The Down Under Big Big Mac is a great way to say thanks to the farmers here in Tamworth and across the country who help keep Australian agriculture prosperous.”
Those in Tamworth today will be able to get a bite of the action, by heading to Waler Park (Kable Avenue) and snapping a pic with the ‘you-beaut’ monument.
Aussies further afield can give their own nod to the country’s farmers by enjoying their Big Mac ‘Down Under’ style, upside down, and sharing a snap on social this Australia Day.
21 Comments
“Hey, have you ever noticed how there are, like, ‘Big’ things in heaps of country towns? Well, we should do one for this client.”
Stop now. Enough. It’s an American burger. Stop trying to turn into something it isn’t.
It looks like a cock.
@Ha. You better see a doctor if that looks like a cock to you. 😉
Kill it
Here’s some local feedback how “showing the love to local legends” was interpreted. Not so much the creative piece but where it was placed.
http://www.northerndailyleader.com.au/story/4428112/big-mac-in-bad-taste/?cs=159
So bad.
It’s not very big.
The old big things idea is also currently getting an airing via oz lotto I believe.
This is so bad.
Why would you promote this rubbish?
It’s a first thought on nearly every brief.
Can’t believe they positioned this horror alongside a war memorial.
The end is nigh.
Definitely looks like a cock.
@Yerbert you should get out more. Or less.
@Groucho
if you’re so proud of your Big Bellend Big Mac, why not add your name to the creative credits for this work?
Thought not…
This idea is so lame, even I’ve done it.
@Yerbert Narburt : don’t be a cock. I draw the line at promoting any cause of obesity and diabetes. My principles must be flexible though, I promised my mother not to engage with idiots……………..
@Groucho
Glad you’re proud of your Big Bellend Big Mac at a war memorial.
Can’t wait to see it in your book when you’re hunting for work.
x
@Yerbert if my cat was hunting for work he wouldn’t bring his book to you. He promised me not to engage with idiots too.
@OldCDguy u rock haha
@Groucho don’t give it oxygen matey
@Groucho I feel sorry for your AD or CD that has nothing to do with your arrogant dribble about creating such a horrid ad.
Copywriters: Shane Geffen, Guilherme Machado, Carolina Pinheiro
Creative Director: Russ Tucker
Creative Team: Alex Haack & Scott Maggs
Art Director: Trong Ronakiat
Wow, lot of creative power to pump our this beauty.