London International Awards: top 4 performance by Australia with four Gold, 13 Silver, six Bronze
14 Australian companies were recognised for their superior entries to the 2010 London International Awards, held last night in London. In total Australia scored 5 Gold Statues, 13 Silver Statues and 6 Bronze Statues and 19 Finalists.
Australia, with 24 trophies, was ranked #4 in the world behind the USA (72 trophies), UK (63) and Germany (24).
Australian agencies celebrating included: Clemenger BBDO Melbourne with a Gold Statue and two Bronze Statues; Three Drunk Monkeys with a Gold Statue and a Silver Statue; Saatchi & Saatchi Sydney with four Silver Statues; and DDB Sydney with three Silver Statues and two Bronze Statues.
“Australian entrants have once again proven their creative superiority,” commented Barbara Levy, president of London International Awards. “They have won across all media. I would like to congratulate all the Winners.”
The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period.
Y&R was awarded Network of the Year; RCKR/Y&R, London won Agency of the Year; and MJZ was awarded Production Company of the Year.
Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
THE NEW CATEGORY
SILVER
The Sun Sound
INTEGRATED
GOLD – INTEGRATED CAMPAIGN
SILVER – INTEGRATED CAMPAIGN
BRONZE – INTEGRATED CAMPAIGN
NON-TRADITIONAL
GOLD – PUBLIC SERVICE/SOCIAL WELFARE
The Cancer Council of Australia
BRONZE – PUBLIC SERVICE/SOCIAL WELFARE
Guide Dogs Australia
“Support Scent”
BRONZE – RETAIL
McDonald’s
BRONZE – BEVERAGES – NON ALCOHOLIC
V Pocket Rocket
TV/CINEMA/ONLINE FILM
Victoria Bitter
“Regulars”
Tooheys New
SILVER – PUBLIC SERVICE/SOCIAL WELFARE
WWF
SILVER – CAMPAIGN
Tooheys New
GOLD – MUSIC ADAPTION
Daylesford
GOLD – USE OF LICENSED MUSIC
Transport Accident Commission
GOLD – SPECIAL EFFECTS
Optus
SILVER – MUSIC – ORIGINAL
Expedia
Burger King
SILVER – ANIMATION
New Zealand Book Council
SILVER – CONSUMER CAMPAIGN
Tooheys New
SILVER – ART DIRECTION
AWARD
SILVER – ART DIRECTION
AWARD
BRONZE – CORPORATE IMAGE
AWARD
RADIO
SILVER – CAMPAIGN
McDonald’s – A Little Bit Fancy Campaign
SILVER – HOME PRODUCTS
Chum
BRONZE – PUBLIC SERVICE/SOCIAL WELFARE
Office of Road Safety
BRONZE – RETAIL SERVICES
Seek.com.au
DESIGN
SILVER – ANNUAL REPORTS
2 Comments
And my wife, Vidette, won the TV grand prix.
And I’m very proud of her.
AND she’s hot.
I’m just saying…
Well done Vidette! Champion- and you’re right Brent- she is hot.
Sarah xx