Logitech ANZ launches new OOH campaign ‘Ditch the Jitters, Own the Spotlight’ via UMM

Logitech ANZ and its creative PR agency partner, UMM, have launched a new out-of-home (OOH) campaign for the recently launched Spotlight 2 presenter remote, titled “Ditch the Jitters, Own the Spotlight”.

The campaign leans into a universal truth, that everyone has a presentation horror story, and turns those cringeworthy moments into digital billboards inside the very buildings where they happen. Through sleek animation, the visuals emphasise the Spotlight 2’s haptic feedback and advanced digital highlighting effects, showing how the remote helps captivate audiences and build presenter confidence.

Eschewing conventional roadside formats, the campaign instead features across hundreds of lift and lobby screens in more than 80 office towers and business parks throughout Sydney, spanning the CBD, Martin Place, Wynyard and beyond. The placements reach professionals at the precise moment when presentation pressure is most front of mind as they ride the lift up to the meeting.

Says Marisol Vargas, Senior Cluster Category Manager at Logitech ANZ: “Presentation nerves are universal in the business community. Whether it’s stumbling over your lines, forgetting the name of the product you’re pitching or calling the client Mum, nobody is immune, no matter how senior. We wanted to emphasise how Spotlight 2 removes that anxiety, with intuitive controls and features like Zoom Highlight and Haptic Wave that let presenters focus on telling their story.”

The billboards rotate across all three Spotlight 2 colourways – graphite, light lilac and sand – with each asset demonstrating a specific product feature, including its zoom highlighting, digital laser pointer and haptic feedback capabilities. Each is paired with a confession playfully ‘attributed’ to thinly veiled business and media figures, cleverly demonstrating Spotlight 2’s feature set in an engaging fashion across the media buy.

Says Nikki Stevens, Joint Managing Director at UMM: “Promoting a presenter is a challenge. It’s not always obvious to the target consumer why they actually need it. This campaign was designed to stop professionals in their tracks with relatable, cringeworthy presentation moments that they need to avoid.

“Placement was key as this is a niche audience, so we decided to take our storytelling to their place of work. A simple campaign that offers a solution to a common problem for managers everywhere. Logitech’s Spotlight is a tool our agency relies on, and from firsthand experience, it’s a game-changer.”

The OOH creative is also being amplified through Logitech ANZ’s ongoing Employee Advocacy Campaign, incorporating bespoke assets built from the team’s own, real presentation blunders. This approach allows UMM to turn Logitech’s own team into a highly authentic marketing channel, further bringing the campaign to life.

The campaign and employee engagement activity are part of UMM’s larger 360° communications campaign targeting business professionals, showing how the right peripherals can remove friction, amplify performance and help them work smarter.

UMM’s services for the campaign include campaign creative development, including copywriting; social media management; PR and influencer marketing.

Logitech continues to promote the Spotlight 2 presenter remote in the ANZ market and worldwide.