Liquid Ideas lands Inspiring Vacations, Azabu Group and Grappa in string of new business wins

Independent creative agency Liquid Ideas has started the year with a series of new client wins including Inspiring Vacations, Azabu Group and Grappa Ristorante e Bar, alongside expanded remits with returning partners across hospitality, travel and FMCG.

Liquid’s appointment by Inspiring Vacations, an Australian-owned and operated bespoke tour operator, builds on its longstanding travel sector experience, including work with Singapore Airlines and Changi Airport Group, with an earned media retainer focused on strengthening the brand’s position in a competitive travel market.

The agency has also secured a retained partnership with Azabu Group, leading earned and strategic communications across its portfolio of venues including Sydney Japanese dining precinct Prefecture 48, further strengthening Liquid’s hospitality credentials, alongside retained work for Merivale.

Liquid has also been appointed to support beloved Leichhardt restaurant, Grappa Ristorante e Bar, as the venue prepares to open its second restaurant in The Rocks, with a remit spanning website design and earned PR.

Among existing clients, Liquid is working with Spirits Victoria Association on a two-year campaign focusing on local industry engagement, branding, website and asset development, social media support and campaign work.

The agency also enters its third consecutive year with Australian Eggs, delivering an integrated earned and social retainer alongside national campaigns, and continues its longstanding partnerships with Singapore Airlines and Suntory Oceania.

Managing Director Cleo Posa says: “We’re seeing real momentum across the business – particularly in hospitality and premium food and drink, where brands need creative, culturally relevant thinking that drives commercial results.

“The mix of new partners like Azabu Group, Grappa and Inspiring Vacations, alongside the continued trust of long-term clients like Australian Eggs and Singapore Airlines, reflects the depth of experience across our team and where we’re focused for the year ahead.”

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