Lion reminds all of NSW that the best way to show your true blue is with a Tooheys NEW in latest brand campaign via Host/Havas
Lion is kicking off its support for the Blues at this year’s State of Origin series with a new brand campaign for Tooheys via Host/Havas that reminds everyone to show they are true blue with a Tooheys NEW.
The campaign highlights that with the Blues experiencing somewhat of a resurgence in the Origin arena, the Blue’s spirit is becoming ever more contagious. And who better to show that than a bunch of die-hard nannas and Nathan Hindmarsh enjoying a NEW or two in the salon.
The campaign launched in film and is supported with OOH.
Says Jon Austin, ECD, Host/Havas: “I’m a Kiwi born and bred, but in recent years I’ve found myself getting truer and bluer. Or as Margie so eloquently puts it, up the Blues.”
Says Chris Allan, marketing manager, Lion: “Our partnership with the Blues is always a great opportunity to remind people of our proud roots in NSW and our passion for our home state. Here’s hoping Margie, Bev, Pam, Betty and Hindy can get the boys over the line this year with the rest of NSW.”
Media Agency: UM
Music: Song Zu
Production company: Taxi
Director: The Co-Op
Photographer: Steve Greenaway