LION NATHAN APPOINTS HOLLER SYDNEY AS DIGITAL AGENCY ACROSS ALL BRANDS
Lion Nathan has appointed Holler Sydney to its prestigious digital account following a highly competitive pitch against nine other agencies. Holler will become Lion Nathan’s digital marketing agency providing digital design, marketing and strategy across all Lion Nathan brands.
Margaret Zabel, National Marketing Director, Lion Nathan Australia said: “We are excited by the specialist knowledge and creativity Holler Sydney will bring to the table in this evolving digital space. Digital helps us connect with our consumers effectively and is enormously important to our ongoing success in the marketplace.”
“Our agencies are key partners to our business, so we look for long-term partners who know and are as passionate about our brands, our business, our consumers and customers as we are,” she said.
Mike Hill, Director at Holler Sydney said: “This appointment is testament to our ability to offer strategy, creative expertise and technologies that resonate clearly with Australian consumers. Having competed against global agencies in the pitch, this is a great demonstration of how a boutique agency like Holler can deliver quality services for Australian companies and brands.”
The high-profile Lion Nathan brands that Holler Sydney will be working on include Tooheys New, Tooheys Extra Dry, XXXX Gold, Hahn Super Dry, Beck’s, James Squire, Barefoot Radler, Kirin, McKenna and Inner Circle Rum, as well as brands from the J. Boag & Sons trademark.
Holler Sydney’s appointment is a testament to the work the agency has been producing for Lion Nathan Wine Group (LNWG) over the past five months. The company has been working with LNWG on developing digital strategy, design, build and marketing for its well-known wine brands.
Holler was supported in the pitch by independent communications agency Razor as well as key BlueFreeway portfolio companies.
5 Comments
Who says Lion Nathan’s digital account is prestigious?
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MONTYYYYYYYYYYYY!
Go Holler – well done.
GP
Congrats Mikey!
Great to see the freeway becoming an authoritative highway again in this space. What was it that guy from NetX said about how traditional agencies had all caught up, before he dropped his game and cashed in with a multinational!
This proves and not too late that there’s plenty of room in Australia (and Asia Pacific-China) for more independent global providers of digital marketing to hone local experts to secure integral and innovative new digital campaigns.
It’s no longer just Photon that’s doing really smart digital stuff; and the fact that Holler did this in partnership with Razor as well as other key BlueFreeway portfolio companies shows, perhaps, more of a group or collaborative approach to pitching business that, digitally, has exponential global potential that can be led by Australia local ‘digital and design smarts’.
Just for the record, Holler was founded in London and has evolved its planning, marketing, technical development, strategy and digital design over some 6 or 7 years, like most authoritative Digital Strategists have.
They have an incredibly wide portfolio and past case history with brands like Sony, Westfield, Warner Music, Channel 4, Nike, Penguin and many more. They know a lot about corporate social digital communications and all sorts. They have always positioned digital engaging and interactive content as ENTERTAINMENT.
I have a feeling that Holler in Australia will really push shared software, hosting platforms and the ‘intranetting’ of future digital pitches from Sydney and other leading States like Melbourne of course.
Well done to Lion Nathan, Holler and BlueFreeway….I cannot wait to engage and interact with this new design and marketing work.
Chris Simon. Bracket Boys Collective.