Lindt EXCELLENCE goes live with new Mastery campaign via Richards Rose


The campaign, ‘Lindt EXCELLENCE Mastery,’ has kicked off with the brand’s first locally made TVC in over five years and features Lindt Australia’s very own Master Chocolatier Thomas Schnetzler, one of only eight Lindt Master Chocolatiers globally.


Says Nick Brock, marketing director at Lindt Australia: “We are very proud that we were able to produce this TVC locally here in Australia for Lindt EXCELLENCE. The TVC showcases the determination, creativity, craftsmanship and obsession that it takes to become a Master and to create the world’s finest chocolate.”

Lindt prides itself on producing only the finest and best quality dark Chocolate. The secret to this lies not only in Lindt’s careful selection and blending of premium cocoa beans from the world’s most exclusive regions but also in the commitment and dedication of Lindt’s Chocolatiers. It is their unique passion and skill that keeps Lindt’s contemporary creations enticing and exciting.

The emotive creative brings all this passion, dedication, and creativity to life, shining a spotlight on Lindt Australia’s very own skilled master chocolatier and how each Lindt EXCELLENCE block is created from the highest quality ingredients that never fails to entice and excite the senses.

Says Digby Richards, CEO, Richards Rose: “This is classic brand-building – identify your distinctive asset and make it an engaging, authentic story. A bit like the Master Chocolatier, our team with the client team have played a determining role over some time to craft this work to life.”

‘Lindt EXCELLENCE Mastery,’ TVC will run for several months in Metro and Regional areas, on Subscription TV, Catch Up TV, and YouTube.

Lindt Australia:
Marketing Director: Nick Brock
Marketing Manager: Melian Stawell
Brand Manager: Lucas Frigo
Master Chocolatier: Thomas Schnetzler
Media Manager: Shalyce McLean

Creative: Richards Rose
CEO: Digby Richards
Head of Account Management:
Kristen Sandberg
Account Director: Claire McGinley
Executive Creative Director: Adam Rose
Senior Art Director: Justin Lim
Senior Copywriter: Mark Sharman

Production Company: Taxi Films
Director: Tristan Houghton
Producer: Imogen Dick

Post Production: White Chocolate
Music Composition: Every Good Boy
Audio Production: Squeak E Clean